Ludovic Mariault

Objectives:

- Migrate from Prestashop to Shopify Advanced

- Create mockups

- Redesign the site for better UX

- Import tens of thousands of orders & customers

- Handle high traffic

Validation of requirements

Mockup creation for desktop and mobile

- A mood board. - Homepage. - 1 CMS page template (e.g., About Us). - Collection page. - Product page.

Setup - Analysis and research to choose the most suitable theme 2.0

- Strategic decisions - Activation of native features - Installation of theme sections on each page - Image optimization and Alt text with paid App.

Settings

- Header + footer menu, Customer navigation - Creation of the section-based Home page - Import of product sheets according to the Shopify Matrix and/or 8 "Example" "Matrix" product pages. + Training - Creation of 2 "Example" collections with filters. + Training 5 pages: Contact - T&Cs - Shipping - Legal Notice - Return Conditions 1 Page "About Us" "Concept" "Brand" - Carriers - Native payment methods - VAT rates - Stock and location: Click&Collect... - Domain name - SSL Certificate - FB Pixels and Google Analytics - FB Shop - Google Shopping - SEO Friendly Methodology Creation of homepage Meta tags Training on SEO for Meta tags of other pages - Apps Installation of 4 Apps

Project Management

- Custom creation of the Trello board based on project brief. - Regular Trello updates to track project progress. - Verification of developer work before client delivery. - Front-end and back-office testing, desktop and mobile. - Client acceptance feedback loops. - Personalized advice based on client inquiries. - Back-office usage training / 4H recorded video call - 15-day after-sales service

Development Customization of the chosen theme to highlight brand identity and optimize UX Design

- Front-end integration of mockups

Objectives:

- Migrate from Prestashop to Shopify Advanced

- Import products and orders

- Increase conversion rate

This Prestashop to Shopify Migration includes:

- Products including URL redirects + product segmentation by color

- Orders

- Customers

Semantic SEO

We train you in best practices with concrete examples on your site via recorded screen sharing:

- During the first mission, we conduct a 4-hour audit of your site with various data, comparing your strongest keywords against the competition, to get a snapshot of your search engine ranking.

- The second part of the mission is conducted in screen sharing with you over 4 sessions of 1 hour each.

Creation of "META" tags based on SEO objectives.

Improvement of keywords in product pages, collections, or pages

Creation / Improvements of H1 H2 H3 titles, backlinks, long-tail or short-tail keywords, Alt TEXT for images.

Optimized rewriting, often longer, this is the most important part and it's done with you: it's a real-time Semantic method.

Custom Developments

Linking product colors: via meta fields and creation of dedicated collections.

Consulting

Detailed brief taking, research, testing, and app suggestions for:

Invoicing

GDPR

B2B

Translation

Multi-currency display

Newsletter

Explanations of app functionality. You will be in contact with the dedicated app support for in-depth usage assistance.

Native Shopify back-office usage training: 2x 2H via recorded screen sharing.

Detailed brief taking, research & theme suggestions.

Setup assistance & training.

ATELIERS AUGUSTE is the premium FASHION / Leather Goods brand to be found in Le Marais, Paris

Merchant's review: "Great work. We are delighted with our collaboration with Ludovic's team at Lobstter. We were able to configure and customize the Shopify that suits us. We hope it will significantly increase our turnover!"