Ludovic L.

Acquisition is no longer just about campaign management; it's an infrastructure challenge.

I operate at the intersection of technology, data, and marketing. My goal is not to do global communication, but to build and optimize measurable growth engines for demanding companies.

Beyond advertising distribution, I integrate the latest automation (Make) and tracking architecture (Server-Side, HubSpot CRM integration) logics to ensure every franc invested is traceable, profitable, and nLPD compliant.

My key interventions:

B2B Industry (Energy sector): technical audit of existing systems, tracking reliability, and search engine acquisition management.

Institutional (Tourism Office): technical architecture and server-side integration to secure online ticketing data.

B2B Engineering & CRM: design of an automated prospecting engine via Make and creation of acquisition pipelines.

Local Retail: overhaul of the web ecosystem, security remediation, and creation of a recurring revenue channel.

Pedagogy & C-Level: creation of a strategic analysis podcast for executives and publication of in-depth materials on AI integration.

Acquisition is a complex system that requires solid foundations. If you have doubts about your current infrastructure or want to make your tracking more reliable, send me a message.

I specialize in planning, developing, and executing integrated marketing campaigns, using a combination of channels such as online advertising, social media, programmatic, and direct partnerships.

I create innovative campaign concepts and ensure their implementation within deadlines. I collaborate closely with marketing, creative, and content teams to develop clear and consistent messages, aligned with the company's overall strategy.

I define objectives, KPIs, and key performance indicators for each campaign, ensuring they are aligned with broader marketing goals. I conduct in-depth post-campaign analysis, evaluating results and identifying key learnings to optimize future marketing initiatives.

I implement tracking for each campaign and provide clear reporting on the performance of each campaign and digital acquisition channels overall. I manage the budget allocated to each campaign, ensuring efficient use of resources and optimal return on investment.

I collaborate with sales and marketing teams to align campaign efforts with business objectives, providing qualified leads and supporting prospect conversion into customers.

I maintain competitive intelligence to stay updated on industry best practices, emerging trends, and new campaign opportunities.

(Client examples: Vacheron Constantin - Geneva Airport - Rivoli Cosmetics - CARA Jewelers - IMI Hydronics Engineering)

I managed several high-profile international client Google Ads accounts effectively. Objectives ranged from increasing brand awareness to closely managing e-commerce profitability (maintaining a ROAS of 4).

I provided advice on the optimal use of tools like Waalaxy, AB Tasty, Google Analytics, and the implementation and optimization of campaigns on LinkedIn Ads, Google Ads, Meta Ads, and Pinterest Ads.

I played a key role in responding to several calls for tenders, with expertise in digital strategy and online advertising. This was complemented by active collaboration with project managers, developers, and UX designers to successfully complete various Traffic Manager tasks within deadlines.