Ludovic Leroux

📒 As part of the Grande École Program (PGE) in Digital & Management, I teach several modules to Bachelor and Master students:

- Digital Project Management

- Web Writing & SEO

- Brand Content & Digital Strategy

- Design Thinking

- Growth Hacking

💡My responsibilities:

✔️ Facilitate training sessions for groups of 20 to 30 students

✔️ Interactive teaching approach with practical case studies and role-playing

✔️ Personalized follow-up and student support

✔️ Assessment of learning and grading of deliverables

✔️ Reporting on pedagogical progress and results obtained

📌Key skills developed:pedagogy and knowledge transfer, support and coaching, pragmatic and results-oriented approach, creation of educational content

​🔊​ As a 360 Digital Project Manager, I orchestrated the design and implementation of high-performing digital strategies for various clients, from strategic recommendation to operational execution.

✔️ Strategy & Consulting: client needs analysis, identification of digital opportunities, and drafting of strategic, technical, and functional recommendations.

✔️ Digital Project Management: coordination of creative, technical, and acquisition teams to ensure the coherence and effectiveness of campaigns and systems.

✔️ User Experience & Design: definition of site maps, ergonomics, and wireframes, ensuring a fluid and engaging experience.

✔️ Client Relationship Management: project follow-up and support in implementing digital strategies.

✔️ Tenders & Digital Recommendations: active participation in responding to tenders, structuring innovative and high-performing strategies for clients.

📌 Key skills developed:digital strategy, project management, acquisition, UX/UI, branding, multichannel campaigns.

🍽️​ Co-founder of an innovative startup in the FoodTech sector, I led the design and launch of a SaaS solution for the restaurant industry, from ideation to market integration.

✔️ Market Research & Positioning: analysis of industry trends, identification of opportunities, and definition of a market entry strategy.

✔️ Branding & Communication: creation of the brand identity (graphic charter, logo, slogan) and communication materials (social media, website, landing pages).

✔️ Product Design & UX/UI: definition of personas, wireframing, and animation of interactive prototypes.

✔️ Acquisition & Growth Strategy: development of the Business Model, funding plan, and strategy for acquiring early users.

✔️ Funding & Pitch: winner of the 1st prize in the Pépite France / PSL pitch competition, validating the project's relevance.

📌 Key skills developed:digital strategy, SaaS, branding, UX/UI, business development, acquisition, growth marketing.