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Ludovic LacaudLL

Ludovic Lacaud

Commercial or Event Consultant

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ludovic

My leitmotif? To be a facilitator and enthusiastic freelancer, allowing you to save time and promoting the success of your project. My 2 areas of expertise are commercial and marketing.

With 17 years of experience in agencies (Allure, Beau Fixe) and at Club Med (tourism), I have acquired very solid knowledge of the MICE market (in France and internationally), developed recognized expertise in sales, but also in marketing in the broadest sense (global strategy, product management, trade marketing...).
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Club Med
    Emerging Markets Business Developer
    TRAVEL AND TOURISM
    June 2015 - November 2018 (3 years and 5 months)
    • Manage all the commercial and contractual relationships with existing partners in 15 countries (Lebanon, Poland, Morocco, Austria, Romania, UAE, Qatar, Latvia, Estonia, Czech Republic, Hungary, Ivory Coast, Algeria, Tunisia & Cyprus) | Turnover: 10 M€ per year
    • Implement sales and marketing plan (with relevant actions targeted) to boost the business; build the pricing and promotional strategy adapted to those markets; contribute actively to the growth of the business by looking for new opportunities/markets to develop
    • Be the CM representative and first brand ambassador in those markets; team management
  • Club Med
    MICE Key Account Sales Representative
    TRAVEL AND TOURISM
    February 2014 - May 2015 (1 year and 4 months)
    • Manage and develop a customer portfolio with MICE key accounts (Renault, Citroën, LVMH, Danone...) | Turnover: 5.2 M€ per year
    • Advice to customers, customized proposals with design presentations and negotiation
    • Travels for site inspections and events (up to 1 000 people)
  • Club Med
    MICE Current Account Sales Representative
    TRAVEL AND TOURISM
    September 2008 - January 2014 (5 years and 5 months)
    • Manage and develop a customer portfolio with MICE current accounts (L’Occitane, Nespresso, Sanofi...) | Turnover: 4 M€ per year
    • Strong focus on prospection to develop the customer portfolio
    • Advice to customers, design presentations with “à la carte” service and negotiation

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Education

  • BTS Business Communication
    E.S.P.

Skill set

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