Freelancer profile translated to English.
Back to original languageAbout Ludovic
Digitalized B2B Acquisition Expert | Sales and Automated Marketing Strategy | Beauty, Wellness Sectors.
With over 15 years of experience in international brand management and business development, I now support companies in their digitized B2B acquisition strategy. Specializing in the creation of automated sales architectures, I integrate solutions like HubSpot to implement emailing flows and automated sequences tailored to each stage of the customer journey, ensuring effective and personalized follow-up.
As CEO of L'Essence des Notes, Sales Director at Passione Beauty, and consultant for projects like Coral Gardeners, I combine strategic vision with an agile approach, optimizing commercial performance without relying on a heavy sales force.
I am passionate about the cosmetics sector, with a specialization in skincare, fragrances, and eco-responsible initiatives. My goal? To help companies reach their full potential through innovative and digitized acquisition strategies.
Available for consulting missions, creation of automated flows on HubSpot, or project management, I would be delighted to collaborate with you to accelerate your B2B initiatives.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- PassioneBeautyCommercial Director - France & SpainMarch 2024 - Today (2 years and 3 months)As the Commercial Director for Passione Beauty in France and Spain, I lead the strategic expansion of our B2B operations.- Develop and implement a comprehensive sales strategy for the French and Spanish markets, focusing on B2B expansion and partnerships.- Lead, and grow a high-performing sales team to exceed sales targets and objectives.- Foster and maintain robust relationships with key accounts, distributors, and partners within the beauty industry and nail salons.- Collaborate with the marketing team to ensure sales strategies and tools are aligned with marketing initiatives, ensuring brand consistency and market penetration.- Manage sales forecasts, budgets, and performance metrics, providing regular reports to the executive team.- Represent Passione Beauty at industry events, conferences, and trade shows to network with potential clients and partners.
- CotyGlobal Trade marketing DirectorFASHION AND COSMETICSMay 2020 - Today (6 years and 1 month)Genève, SwitzerlandGlobal commercial leader for the portfolio of 6 prestige-tier salon hair care brands (B2B, B2C).- Lead design of commercial strategies (distribution, pricing, etc.), sales and capability tools as integral part of brand and portfolio innovations to enable winning activation across all countries and channels (salon, wholesale, eCom, premium retail).- Lead GTM design of the portfolio care strategy (including were to play, brand prioritization across all market.- Lead commercial strategy to expand the business into new categories and distribution channels (eCom) incl. strategies for omni-channel phasing, pricing, trade terms, brand protection.- Secure engagement and commitment of all key global country teams in EU, NA, LA, Asia to reach central targets per brand and portfolio via deployment of global strategies, creation of execution guidelines and building of capability.- Lead business results analysis, reporting and understanding of best practices to grow the business and drive efficiencies.
- Hoa-LabChief Executive OfficerAugust 2022 - March 2024 (1 year and 7 months)Castres, FranceCreating a positive culture in the company- Leading the development of the company's short and long-term strategy, ensuring their alignment with short-term and long-term objectives- Making major corporate decisions, managing the overall operations and resources of a company.- Communicating, on behalf of the company, with shareholders, government entities, and the public- Maintaining awareness of the competitive market landscape, expansion opportunities, industry developments, etc.- Review financial and non-financial reports to devise solutions or improvements- Developing fresh ideas for the running of the company.- Monitoring how various departments of the company operate and how they work together to achieve overall goals.
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Education
- Master in Marketing and ManagementExcelia group La Rochelle2013Accréditation Grade de Master Conseil en développement d’une entreprise (consultancy project) Management d’une association (cas réel) Création d’une entreprise* Recherche appliquée sur les organisations et les pratiques managériales ** Conseil en développement d’une entreprise (consultancy project) Management d’une association (cas réel) Création d’une entreprise* Recherche appliquée sur les organisations et les pratiques managériales ** Certifications: CEFDG Master, EQUIS, AACSB, AMBA,EFMD Master