Ludovic Frit

🌟 Client: ESDES Business School – a post-baccalaureate business school (Bac+3 to Bac+5) based in Lyon, recognized among the best post-baccalaureate schools in France (with a Master in Management ranked in the top #100 globally by the Financial Times)

🎯 Scope of the mission: To support the ESDES marketing team in generating qualified leads and developing brand awareness, in France and internationally, through Meta Ads campaigns managed continuously for over 3 years (150+ campaigns launched to date).

✅ Actions:

◉ Deployment of Meta Ads campaigns in France and abroad (Europe, USA, Africa, South America, Asia), with multilingual targeting and messages adapted to cultural contexts

◉ Creation of differentiated content for two distinct target audiences: high school students/students seeking reorientation and influential parents

◉ Specific promotions according to the context: Open Days, Bachelor/Master/MSc programs, delayed enrollment, Parcoursup complementary phase, etc.

◉ Setup of integrated lead forms, brochure download forms on landing pages, and top-of-funnel campaigns

◉ Permanent iteration and creative testing to adapt messages by region, audience, and time of year

🔥 Results:

→ Average qualified CPL between €0.80 (Africa) and €45 (USA) for program promotion campaigns

→ Very good traction on international leads with high demand for the Master in Management, Bachelor Business, and MSc programs

→ Continuous and agile collaboration with the marketing team, allowing adaptation to the challenges of a complex and multi-zone academic calendar

🌟 Client: WATTLIFT – agency specializing in customer acquisition for local energy installers (solar, insulation, etc.)

🎯 Mission scope: Coaching the founder to optimize the Meta Ads acquisition funnels for 3 photovoltaic installers and unlock their qualified lead pipeline.

✅ Actions:

1. Comprehensive audit of 3 advertising accounts in the energy sector

2. Technical and CRO analysis of existing landing pages

3. Review of tracking (Meta events & Conversion API)

4. Recommendations on creative strategy (static briefs and UGC videos)

5. Optimization of campaign structure and targeting

6. Support in scaling best practices

🔥 Results:

For one of the accounts:

✅ 3 months – €30/day Meta budget

✅ +€80,000 in signed or ongoing projects

✅ ROI >10 (advertising cost + agency fees included)

Recommendations are being deployed on the other 2 accounts, initial results are very positive++

🌟 Client: Real estate broker specializing in new developments in the Île-de-France region

🎯 Mission scope: Generate ultra-qualified leads via Meta Ads, efficiently automating follow-up to facilitate commercial handling.

✅ Actions:

1. Implementation of a creative strategy around an optimized Meta lead form funnel (4 pre-qualification questions + mandatory SMS validation before submission)

2. Complete setup of the GoHighLevel CRM tool: field mapping, automation scenario definition, and dynamic lead transmission to the sales team

3. Daily monitoring and campaign optimization with a budget of €50/day

4. Identification of several winning creative angles and upcoming variations: memes, UGC (User Generated Content), etc.

5. Recommendations for future developments: creation of a dedicated landing page, tests on other business verticals

🔥 Results after 6 weeks:

- CPL at €20 with very high lead quality

- 10+ prospects already well advanced in the sales pipeline

- Smooth and efficient acquisition process, ready to be intensified or replicated