Freelancer profile translated to English.
Back to original languageAbout Ludovic
Expert Facebook Ads & Instagram Ads (Meta Ads) | Linkedin Ads | TikTok Ads
🎓 Official Partner Coudac and J7 Media, leading social ads agencies
🥇 Super Malter 3: Top 3% of the best freelancers on Malt
🧲 Specialized in B2B and B2C lead generation
✅ Rated 5/5 on 100% of my Malt missions
⚡️ +60 leadgen clients supported
Why hire me?
I am a professional in lead generation (B2C or B2B) through social media advertising (Social Ads).
I have supported +60 leadgen clients in sectors such as education and training, energy, franchising, industry, and SaaS, with a performance-driven approach.
I work alone or with my network of freelancers to cover all the needs you may have.
Skills:
🚀 Facebook Ads & Instagram Ads (Meta Ads), Linkedin Ads, TikTok Ads campaign management
🎨 Creation of advertising creatives optimized for conversion
🛠 Tracking & Web Analytics via Google Tag Manager & Analytics
🛰️ Server-Side Tracking setup via Google Tag Manager
📖 Training on Meta Ads (Facebook Ads), Linkedin Ads, and TikTok Ads
💻 Remote support to become autonomous in acquisition
🔥 Meta Ads (Facebook Ads), Linkedin Ads, or TikTok Ads account audit within 48 hours
References:
Fédération des Industries Nautiques, ESDES Business School, EXCELIA Business School, Concours ACCES, Salon Nautique de Paris, O2 Toit, Steeple, Reverso Project, FFRandonnée…
The plus points?
🤝 Pre-audit of Meta Ads (Facebook Ads), Linkedin Ads, or TikTok Ads accounts
✅ The quality of agency follow-up, with the availability of a freelancer
📧 Available and responsive via: WhatsApp, Slack, and email.
I respond in under 1 hour, shall we discuss your challenges? ➡️
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Esdes Business SchoolMeta ads & Tiktok ads | Lead generation for post-Baccalaureate schools in France and abroad | + 3 years of continuous missionsEDUCATION AND E-LEARNINGMay 2022 - Today (4 years and 3 months)Lyon, France🌟 Client: ESDES Business School – a post-baccalaureate business school (Bac+3 to Bac+5) based in Lyon, recognized among the best post-baccalaureate schools in France (with a Master in Management ranked in the top #100 globally by the Financial Times)🎯 Scope of the mission:Support the ESDES marketing team in generating qualified leads and increasing brand awareness, both in France and internationally, through Meta Ads campaigns managed continuously for over 3 years (150+ campaigns launched to date).✅ Actions:◉ Deployment of Meta Ads campaigns in France and abroad (Europe, USA, Africa, South America, Asia), with multilingual targeting and messages adapted to cultural backgrounds◉ Creation of differentiated content for two distinct target audiences: high school students/students seeking reorientation and influential parents◉ Specific promotions according to context: Open Days, Bachelor/Master/MSc programs, mid-year intake, Parcoursup supplementary phase, etc.◉ Implementation of integrated lead forms, brochure download forms on landing pages, and top-of-funnel campaigns◉ Continuous iteration and creative testing to adapt messages by region, audience, and time of year🔥 Results:→ Average qualified CPL between €0.80 (Africa) and €45 (USA) for program promotion campaigns→ Very strong traction on international leads with high demand for the Master in Management, Bachelor Business, and MSc programs→ Continuous and agile collaboration with the marketing team, allowing adaptation to the challenges of a complex and multi-zone academic calendar
- Wattlift
On Malt
Meta ads coaching - solar panel installer accountsENERGY AND UTILITIESApril 2025 - July 2025 (3 months)🌟 Client: WATTLIFT – agency specializing in customer acquisition for local energy installers (solar, insulation, etc.)🎯 Mission scope: Coaching the founder to optimize Meta Ads acquisition funnels for 3 photovoltaic installers and unlock their qualified lead pipeline.✅ Actions:1. Complete audit of 3 ad accounts in the energy sector2. Technical analysis and CRO of existing landing pages3. Review of tracking (Meta events & Conversion API)4. Recommendations on creative strategy (static briefs and UGC videos)5. Optimization of campaign structure and targeting6. Support in scaling best practices🔥 Results:For one of the accounts:✅ 3 months - €30/day Meta budget✅ +€80,000 in signed or ongoing projects✅ ROI >10 (advertising cost + agency fees included)Recommendations are being deployed on the other 2 accounts, with initial positive results. - GNV PATRIMOINEReal estate lead generation via Meta ads (Facebook ads - Instagram ads)REAL ESTATEMay 2025 - July 2025 (2 months)🌟 Client: Real estate broker specializing in new developments in the Île-de-France region🎯 Mission scope: Generate ultra-qualified leads via Meta Ads, by effectively automating follow-up to facilitate commercial handling.✅ Actions:1. Implementation of a creative strategy around an optimized Meta lead form funnel (4 pre-qualification questions + mandatory SMS validation before submission)2. Complete setup of the GoHighLevel CRM tool: field mapping, automation scenario definition, and dynamic lead transfer to the sales team3. Daily monitoring and campaign optimization with a budget of €50/day4. Identification of several winning creative angles and variations in preparation: memes, UGC (User Generated Content), etc.5. Recommendations for future developments: creation of a dedicated landing page, tests on other business verticals🔥 Results after 6 weeks:- CPL at €20 with very high lead quality- 10+ prospects already well advanced in the sales pipeline- Smooth and efficient acquisition process, ready to be intensified or replicated
Reviews
Recommendations
RL
PB
+1
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- DESMA, Diplôme d'Etudes Supérieures en Management, Spécialisations : Conseil en Organisation et Management - Management de projet - Marketing B2BGrenoble Ecole de Management2006DESMA, Diplôme d'Etudes Supérieures en Management, Spécialisations : Conseil en Organisation et Management - Management de projet - Marketing B2B