Freelancer profile translated to English.
Back to original languageAbout Ludovic
+15 years of experience in marketing, communication, and digital.
More than60 brands supportedsince 2010 as CMO, Strategic Planner, or Digital Manager.
Topics I cover:
→ Brand Strategy & Identity
→ Marketing
→ Communication
→ Digital
References
Yves-Saint Laurent Beauty, L’Oréal, Jean-Paul Gaultier, Nina Ricci, Prada, Lancôme, Martini, Cointreau, Louis XIII, Petite Friture, …
How I can help you:
→ Case 1: project-based mission on a specific issue (rebranding, brand platform, marketing audit, marketing strategy, digital plan…)
→ Case 2: launch of a new project (new product, new brand, communication campaign)
→ Case 3: consulting mission for one of your agency/graphic studio clients to support your teams
→ Case 4: outsourced Marketing, Communication, Digital management (long-term support)
→ Case 5: Interim/transition (maternity leave, interim while recruiting)
My expertise
♟️ Strategy
- Market analysis, benchmark, and competitive mapping
- Positioning & Value Proposition
- Foresight & Innovation
🎨 Brand Identity & Branding
- Brand Platform
- Image Audit
- Brand Territory
- Visual Identity
- Brandbook
- Graphic / Iconographic charter
- Creative direction & Art direction supervision
- Storytelling & Manifesto
- Naming & Baseline
- Tone of voice
📣 Communication
- Brand Message
- Creative concept & communication angles
- Communication Plan
- Art direction for image & supervision of photo/video shoots
📱Digital
- Digital strategy
- Website redesign
- Social Media
- Content Strategy
- Influencer campaign
👁️ Trends, Foresight & Innovation
- Trend monitoring
- Consumer insights detection & strategic planning
- Inspiration guides & foresight
- Creation of new concepts (products, services, consumer experience)
✋ I respond in less than 1h, shall we discuss?
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- WOÔCMOCONSULTING AND AUDITSJanuary 2020 - December 2021 (2 years)Paris, FranceCMO mission with two strategic objectives:1. Clarify the agency's positioning and organization (team structure, process implementation, new visual identity)2. Revitalize its SAAS business (growth, offering, value proposition)
- GustéCreation of a new food brandRESTAURANTS AND FOOD SERVICEJanuary 2020 - December 2020 (1 year)Paris, FranceCreation of a new food brand
- Ideation and Concepts
- Brand Platform
- Naming
- Brand Universe
- 360° Visual Identity
- GoutalAdvertising CampaignFASHION AND COSMETICSJanuary 2020 - December 2020 (1 year)Paris, FranceConcept, Creative Direction, and Production of an advertising campaign (print and digital) for the fragrance Eau d'Hadrien
- Creative Concepts
- Creative Direction
- Photographer Casting
- Production
- Digital adaptations
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