Freelancer profile translated to English.
Back to original languageAbout Ludovic
đ Do you want to build a marketing strategy that contributes to your sales?
đ Problem, hiring a Chief Marketing Officer is not for tomorrow...
đĄ The "financially" accessible solution: a fractional CMO!
One single objective, to propel your growth to the next level!
By building your next marketing plan, tailor-made for your clients, your business, and your solutions!
Working together is your opportunity to benefit "on-demand" from my full-stack expertise in marketing, sales, former COMEX member for an affordable financial cost.
đ¶ Marketing Management
- Building marketing plans and budgets
- Building and managing teams
- Deployment of KPIs from lead to generated revenue
đŻ Product Marketing
- Management of Go To Market for products and services
- Creation of offers and pricing
- Production of Sales kits, value proposition, Buyer Persona
đ Inbound Marketing and Outbound Marketing
- Launch of HubSpot inbound, management of outbound
- Development of lead generation and demand generation
- Creation of marketing campaigns including nurturing, cold emailing, SEA, Social Ads, events
đ» Digital Marketing
- Launch of websites (traffic x10 in 1 month)
- Creation of content plans
- SEO audits
These are many reasons to work together, but the most important is to confirm that I am able to help you with your specific challenges!
So, shall we talk about your project?
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- ThinkprojectHead of Field Marketing FranceSOFTWARE PUBLISHINGJanuary 2023 - April 2023 (3 months)Paris, FranceCoach the French Field Marketing team to make them autonomous and coordinate the execution of cross-functional projects:- Manager of the French Field Marketing team- Produce the annual marketing plan and budget- Launch the creation of a new marketing BU dedicated to a new market sector- Supervise the organization of a B2B event- Coordinate the Lead Generation campaign plan- Coordinate the migration of a HubSpot database to Marketo
- KairnialCMO - COMEX memberSOFTWARE PUBLISHINGMarch 2021 - January 2023 (1 year and 11 months)Paris, FranceAs a member of the executive committee, participate in company decisions and support revenue growth by managing marketing plans and their KPIs.- Manage marketing plans across multiple BUs, products, and countries- Build the marketing team- Drive marketing-generated revenue, conversion rates, and performance indicators throughout the marketing and sales funnel- Lead a rebranding, name change, and company repositioning- Launch a lead generation website- Define lead generation processes- Build the content plan and inbound strategy- Manage the campaign schedule- Create nurturing programs, cold emailing, and growth hacking activities- Coordinate SEO across all channels- Drive SEA for all markets with dedicated content- Review social media strategy- Organize events and coordinate trade shows in France, Switzerland, the UK, Spain, the UAE, and Australia.- Coordinate press releases and relations with specialized and general press- Develop brand awareness in new markets- Manage Product Marketing activities- Segment the database according to targets- Define employer branding and create content for external partners
- KalidocChief Marketing OfficerCONSULTING AND AUDITSApril 2021 - January 2023 (1 year and 10 months)Paris, FranceMission: as a member of the COMEX, participate in the company's growth through the integration of Kalidoc into Kairnial Group, the rebranding of the company and website, and the management of the content plan.- Manage marketing plans and budget- Lead the brand rebranding- Build the content plan and inbound strategy- Drive SEA for all markets with dedicated content- Review social media strategy- Organize events and coordinate trade shows in France- Coordinate press releases and relations with specialized and general press
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Education
- Master's in MarketingICN Business School2007Marketing, Marketing International, Business Strategy, Design
- Baccalaureate in Economics and Social SciencesLycée Saint Aspais2001Economie, Mathématiques
Certifications
- Inbound MarketingHubSpot2021
- Sales enablementHubSpot2019