Freelancer profile translated to English.
Back to original languageAbout Ludovic
Media & Performance Marketing Consultant, I support advertisers and scale-ups in defining, managing, and optimizing their media investments, with a performance and ROI-oriented approach.
I work on media strategy, budget allocation, agency management, and performance analysis issues, for both digital and multi-channel campaigns (Social, Display, Programmatic, TV, Radio).
Currently at Dentsu, I am working on an international FMCG advertiser (Ferrero), with challenges related to performance, multi-stakeholder coordination, and business reporting.
My interventions include:
– Audit and recommendations for media strategies
– Optimization of budgets and KPIs (ROI, CPA, coverage)
– Agency management and partner coordination
– Construction of reports and dashboards (Looker, Power BI, Excel)
I primarily support players in the FMCG, retail, and e-commerce sectors, on ad-hoc missions or short-term support, with a pragmatic and results-oriented approach.
English
Native or bilingual
Spanish
Fluent
Italian
Fluent
Remote only
Primarily works remotely
Experience
- DentsuMedia Consultant - Ferrero ClientCONSULTING AND AUDITSJune 2024 - Today (2 years)Paris, France
- Ensure quality personalized follow-up on projects for the international client Ferrero, with budget optimization and performance analysis
- Participate in strategic thinking for digital and multi-channel campaigns (Display, Programmatic, Social, TV, Radio...) by analyzing needs through briefs, then writing and presenting recommendations (specifications, levers to prioritize, messages, and budgets)
- Coordinate and supervise experts & partners: monitor deadlines for various deliverables, enter and track quotes, fill in financial tracking, etc.
- Produce reports & dashboards (Looker, Power BI) for monitoring media performance and decision support
- Participate in competitive intelligence (Benchmarking, industry studies…) and work on client targets.
- M6 PublicitéProduct Marketing Assistant - TV Radio Digit ClientFILM AND AVJuly 2023 - December 2023 (5 months)Paris, France- Develop strategic arguments highlighting the M6 group's media assets (audiences, content) and M6 Publicité's advertising solutions- Prepare client presentations in conjunction with sales teams - Develop expertise on priority sectors for the network: market trends, specific arguments, best cases- Participate in the construction of commercial offers to stimulate the advertising market around key calendar periods or brand business highlights- Build "best-case" slides to showcase sold commercial packages - Conduct competitive intelligence on media, marketing trends, and advertiser news
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Education
- Bachelor's Degree in Economics and Management TQM (Quantitative Management Techniques)Université Lyon 3 - iae School of business2020Licence d'Economie et de Gestion TQM (Techniques Quantitatives de Management)
- PMUX Product Management & UX DesignPolitecnico di Milano2023