Freelancer profile translated to English.
Back to original languageAbout Ludmilla
Creative Strategist & Media Buyer | Specialist in Food & Drinks / Dietary Supplements
Meta · TikTok · YouTube · Pinterest
I manage and structure your acquisition from A to Z.
Strategy, creative, media, data, and CRO are aligned to generate profitable and sustainable growth.
⭐ 5/5 successful missions
✔️ +35 brands supported
✔️ Former Digital Manager at Pernod Ricard
✔️ Certified Meta | Google Ads
✔️ Graduated Creative Strategist
1️⃣Strategy, Management & Data Reliability
- Media plan aligned with business objectives
- Meta & Google account structuring
- Setup and data validation (Pixel, API, GA4)
- Budget management & controlled scaling
- Data-driven optimizations
Objective: revenue growth, optimized ROAS, controlled CPA.
2️⃣Creative Strategy
- Conception of creative angles aligned with personas
- Conversion-oriented copywriting
- Accelerated production & rapid iterations (Generative AI)
- Creative direction: briefs, hooks, scripts, UGC / Influencer supervision
- Structured testing and data-driven validation
Objective: creatives designed for sustainable scaling.
3️⃣Conversion & CRO
- Conversion funnel analysis
- Page and conversion rate optimization
- ROI maximization
Objective: secure funnel performance and revenue stability.
➡️My commitments
A single point of contact.
A global business partner.
Total dedication to your growth.
➡️They trusted me:Pernod Ricard (Absolut, Jameson, Chivas, Lillet,...), Alinéa, La Fermière, Flor de Caña, Baobab Collection…
LET'S SCALE.
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Portuguese
Fluent
Remote only
Primarily works remotely
Experience
- KYRENA
On Malt
Creative Strategist - Cellublue BrandFASHION AND COSMETICSMarch 2026 - Today (3 months)- Definition of marketing angles and advertising concepts.
- Design of hooks, scripts, and copywriting.
- Creative briefings and coordination with creators/production teams, deliverable validation, iterations.
- Analysis of creative performance and identification of winning patterns.
- Design and prototyping of advertising content to accelerate iteration and creative testing.
- Growth strategy & scaling structuring
- Definition of scaling axes by market and product.
- Implementation of a structured test & learn approach.
- LGG ConsultingMedia Buyer & Creative StrategistCONSULTING AND AUDITSSeptember 2020 - Today (5 years and 9 months)Marseille, FranceMARKETS:France and International🎯Over 35 brands supported💰Over €1M in budget managed
- Strategic consulting and management of multi-channel media campaigns (Meta, Google, Pinterest, TikTok, LinkedIn).
- Creative Strategist
- Performance analysis and continuous campaign optimization: KPI monitoring, budget allocation, and creative recommendations.
- Collaboration with marketing teams, agencies, and studios to strengthen the consistency of 360° campaigns.
- Global support on brand strategy and digital content creation, in line with business objectives.
- b.box for kidsMedia Buyer | Creative StrategistRETAIL (LARGE RETAILERS)September 2025 - Today (9 months)Sydney, Australiab.box for kids: Australia's #1 brand for lunch boxes and children's products. Distributed in 65+ countries.
- Media Buyer Meta Ads & Google Ads
- Creative Strategist
Reviews
Recommendations
MM
MF
+2
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Education
- Creative StrategistAdes2025Recherche, Analyse, Idéation, Briefing, Production, Testing
- Digital Marketing & Digital Strategy Certification, Digital MarketingNaïas Formation2022Certification Marketing Digital & Stratégie Digitale, Marketing Digital