Freelancer profile translated to English.
Back to original languageAbout Ludivine
Hello!
Expert in **communication and branding strategy**, I support companies of all sizes in the creation or redesign of their visual identity and their online development.
During my experiences as Head of Communication & Image at Les Raffineurs and then at Jolibump, I contributed to the growth of these brands for 7 years, through numerous projects such as the creation and management of aSocial Media strategy**, **content production**, or **event organization(pop-up stores, workshops, etc.).
Also passionate about **entrepreneurship**, I founded Les Dormeuses (second-hand jewelry e-shop) and Luje (hand-embroidered clothing brand) a few years ago.
Today, as a freelancer, I support my clients on numerous projects:
🔎 **Audit**: analysis and assessment of the communication strategy in place.
💡 **Strategy**: development of a new communication strategy based on needs, objectives, and budget (social media, influence, event campaigns, CRM, etc.).
📸 **Brand content**: Content creation (social networks, Meta Ads, newsletters, blog articles, etc.).
📅Daily managementof your communication (taking over social networks, implementing an influence campaign, organizing events, producing photoshoots, etc.).
Passionate, proactive, and creative, I would be delighted to discuss how I can support you in your short, medium, or long-term projects.
See you soon!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Marseille (up to 50km), Lyon (up to 10km), Paris (up to 10km), Bordeaux (up to 10km), Lille (up to 10km)
Experience
- JolibumpHead of Communication & BrandingFASHION AND COSMETICSFebruary 2022 - December 2024 (2 years and 10 months)Marseille, FranceBranding:- Management of the brand's visual and editorial identity (in-store and online)Online Communication:- Implementation and management of the social media strategy.- Monitoring and creation of photo and video content for social media- Management of service providers (photographers, graphic designers, illustrators, etc.)- Development of sponsored campaigns in collaboration with an agency.- Development of influence campaigns in collaboration with an agency.- Management of partnerships- Management of service providers- Management of emailing campaigns- Community Management- Management of a Communication Officer.Offline Communication:- Implementation of an offline communication plan- Organization of workshops, events, and meetings at the Jolibump showroom- Organization of pop-up stores (own or with partner brands) (scouting, logistics, setup, sales, etc.)Image & Production:- Management of photoshoots and filming (scouting, casting, production, etc.)- Management of post-production, online publishing of images, and merchandising on the e-shop or communication materials (flyers, social media, mailing, etc.)Development of accessories & goodies:- Development of shopping bags and tote bags- Jewelry- Goodies, etc.
- les dormeusesCo-founderRETAIL (SMALL BUSINESS)October 2020 - Today (5 years and 8 months)Marseille, FranceE-shop dedicated to the world of vintage and antique jewelry."At Les Dormeuses, our ambition is to bring back into vogue these treasures that lie dormant in jewelers' drawers."My responsibilities:- Project management- Creation of visual and editorial identity- Content creation- Social media management- Influence campaigns and partnershipshttps://lesdormeuses.com
- Les Raffineurs | Les Petits Raffineurs | Les HoublonneursHead of Brand & CommunicationE-COMMERCEAugust 2015 - September 2019 (4 years and 1 month)Paris, FranceBranding- Brand positioning- Creation and management of the brand's editorial line and visual identity (in-store and online)Content Creation:- Brainstorming, organization, and implementation of new content- Management of service providers (photographers, art directors, graphic designers, videographers)- Management of new product launches (writing, photography, adherence to visual identity)Communication- Implementation of marketing operations (online and retail) - Concept research and implementation on the website, social media, campaigns, in-store, or through event organization).- Social media management- Newsletter creation- Contest organization- Implementation of communication partnerships- Implementation of influence campaigns- Organization of in-store eventshttps://lesraffineurs.com | https://lespetitsraffineurs.com | http://leshoublonneurs.com
Reviews
A
Aurélien
Exagone
Reviewed on 4/6/2021
It was a pleasure working with Ludivine on the challenges related to launching our brand (social media + digital communication). Not only are our exchanges always very easy, but Ludivine is also attentive and demonstrates real professionalism, ensuring quality, adherence to the brief, deliverables, and timing for our projects. Despite a rather tight schedule and partially defined needs, Ludivine guided us and showed initiative to improve our initial strategy and add value to our communications. A big thank you, Ludivine!
Benjamin
SUPERCUT
Reviewed on 12/16/2020
Ludivine helped me prepare coherent posts for my brand from a selection of mood boards, while respecting the brand's graphic charter. She showed initiative with her own research and brought clarity with her graphic style. I recommend her service!
Recommendations
AA
FU
+6
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Education
- Master 2 - Digital CommunicationSupdeweb2017
- Master 1 - 360° CommunicationSupdeweb2016