Ludivine S.

With over 15 years of experience in visual merchandising, I assist premium and high-end fashion brands in optimizing their brand image, customer experience, and commercial performance.

My expertise covers the definition of merchandising strategies, the creation of guidelines, collection layout, window dressing, performance indicator analysis (conversion rate, average transaction value, sales per square meter), as well as training and support for field teams.

Through my experiences at Mango, Gérard Darel, Devernois, Arthur, and in the luxury sector, I know how to transform a brand's identity into a coherent, inspiring, and high-performing customer journey.

I am involved in both strategic thinking and operational implementation in-store, with an approach that combines creativity, teaching, and a results-oriented culture.