Freelancer profile translated to English.

Description

Ludivine Paquet – Expert in Engagement, Conversion & Audience Loyalty

Your traffic isn't converting? Your subscribers aren't interacting? Your audience isn't loyal?

With 8 years of experience in digital marketing and content strategy, I have developed solid expertise in key areas such as conversion rate optimization (CRO), audience lifecycle analysis, engagement strategies, and retention improvement.

For 8 years, I have worked with online media and content-heavy companies, where I have designed and implemented automation strategies (via Brevo, etc.) to optimize the entire user journey.

These initiatives cover critical stages such as user engagement, audience conversion, onboarding new subscribers, and churn prevention (unsubscription).

As an Audience Strategy Consultant, I have had the opportunity to grow qualified audiences and reduce churn rates.

Concrete results from my last mission:

Through strategies focused on journey optimization and retention, I contributed to increasing visitor conversion by 25% and reducing newsletter subscriber churn by 15%.

I am useful if you are looking for someone to solve one of these challenges:

- Increasing and structuring conversion (visitors > subscribers).

- Improving engagement (page views, interactions).

- Structuring your audience strategy (segmentation, KPIs, journey).

- Reducing your churn (newsletter unsubscriptions, decrease in revisits).

- Understanding user journey friction points and market best practices.

Examples of services provided:Complete audit, personalized strategic diagnosis, debriefing workshop, experimentation plan construction, operational support.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Poool
Head of Customer Success
PRESS AND MEDIA
January 2022 - Today (4 years and 5 months)
Paris, France
Definition and management of Customer Success strategy:Develop and implement a global strategy to maximize customer satisfaction, reduce churn, and increase Net Revenue Retention (NRR).

Team management and structuring:Recruit, train, and manage a high-performing team of Customer Success Managers, while implementing appropriate processes and tools to improve their efficiency.

Customer performance analysis and optimization:Monitor key indicators (satisfaction, churn, expansion), identify improvement opportunities, and lead strategic initiatives to optimize customer value.

Customer relationship development:Collaborate closely with clients to continuously ensure their satisfaction and the achievement of their goals.
Also work with product, support, and sales teams to ensure a seamless customer experience and offer solutions tailored to client needs.

Implementation of automation and scalability strategies:Develop automated onboarding, "1-to-many" follow-up, and customer engagement programs to effectively manage a diverse and growing portfolio.
Customer Loyalty/ Retention Customer Satisfaction Customer Relationship Management (CRM) customer success Revenue Analysis