Freelancer profile translated to English.
Back to original languageAbout Ludivine
I have been working in marketing for over 15 years. I have a Start/up specialization. My fields: automotive, industrial supplies, tooling, recruitment and foodtech.
I am as comfortable with an E-merchant as in a company with a physical distribution model.
I have had the chance to write quite a few business plans and implement them. I worked for 7 years at Oscaro.com where I was able to define the product marketing strategy, set up the company's processes and create a team of market managers. I also set up the company's promotional planning. Negotiation is also one of my key skills.
I am comfortable with numbers but also comfortable with writing and I appreciate content marketing.
My methods: listen and understand, study and analyze. To improve an organization or work on a business plan, I start by familiarizing myself with the market, then I interview the teams before working on improvement proposals.
English
Fluent
German
Fluent
Italian
Basic
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- NestorCMOE-COMMERCEOctober 2019 - Today (6 years and 8 months)Levallois-Perret, FranceRedesign of the brand image and DA and adaptation to the site, app and all commercial tools.Implementation of the customer acquisition, retention and reactivation strategy.Definition and launch of the new meal tray offer.Definition of the commercial operations schedule.Creation of commercial toolsRetail merchandisingImplementation of sales monitoring/monitoring tools
- FMGOperational and digital marketing managerHUMAN RESOURCESDecember 2018 - September 2019 (10 months)Paris, FranceSupport for the structure composed of physical agencies and websites.Strategic and operational marketing for physical agencies and websites.Writing and deployment of business plans to create and monetize job boards.Implementation and monitoring of KPIs (notably via dashboards and Google analytics).Writing specifications, sourcing and deployment of a new HR IS for the group: ATS and CRM.Marketing automation.Content writing.Website creation via cms.Management of 4 people.
- CarwowGrowth managerAUTOMOBILEAugust 2018 - November 2018 (4 months)4 month mission (end of November)Implementation and monitoring of KPIs of the French subsidiary established in May 2018.Analysis of the purchase tunnel and corrective actions.Market analysis: competitive benchmarking and analysis of automotive players in France to propose a growth strategy.Creation of content on the site's blog to activate SEO and modification of the site's wording to adapt to the French market.Relay of carwow France with the London officesUse of cms (squarespace, WordPress), funnel analysis tools (hotjar, amplitude) as well as newsletter and questionnaire creation tools (Mailjet, Typeform).
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Education
- Business school followed by a Master BAC+5Escip puis ESA2004École de commerce international de 4 ans dans le Nord avzc une année en Allemagne puis master 2 en école de commerce ESA en alternance.