About Ludivine
English
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German
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Italian
Basic
French
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Experience
- ValusedMarketing & Product Management LeadJune 2025 - Today (1 year and 2 months)Paris 15 Vaugirard, France• Strategic management of the product offering: segmentation, positioning, and optimization• Development and deployment of the Valused marketing plan, in line with commercial objectives• Segmentation of the customer base and targeted engagement to maximize commitment and loyalty• Monitoring and continuous improvement of the website with technical teams and suppliers• Integration of PowerBi for activity monitoring• Management of SEO/SEA/PR strategies with dedicated agencies• Organization of Valused's participation in industry events (Equip Auto, Moove On)• Management of white-label projectsResults: doubling of 2025 revenue, improvement of first order rate through onboarding.
- ZF AftermarketMarketing Manager France & BeneluxAugust 2021 - May 2025 (3 years and 9 months)• Management of trade marketing activities in close collaboration with the sales team to boost sales (POS, promotions…)• Cross-functional coordination with central marketing and European teams for the adaptation and execution of strategic plans• Management of a team of 4 people and supervision of partner agencies – annual budget of €900 K• Joint management of two major pure players: Oscaro and Mister Auto• Deployment of PR and social networks (creation of Instagram, Facebook, and the ZF France blog in 2022)• Monitoring and optimization of campaigns through KPI analysis (PowerBI, Meta Business Suite, Qualtrics)
- NestorCMOE-COMMERCEOctober 2019 - June 2021 (1 year and 8 months)Levallois-Perret, FranceOverhaul of the brand image and art direction, adapted to the website, app, and all commercial tools.Implementation of customer acquisition, retention, and re-engagement strategies.Definition and launch of the new meal tray offer.Definition of the commercial operations calendar.Creation of commercial toolsRetail merchandisingImplementation of sales monitoring/tracking tools
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Education
- Business school followed by a Master's degree (BAC+5)Escip then ESA2004École de commerce international de 4 ans dans le Nord avzc une année en Allemagne puis master 2 en école de commerce ESA en alternance.