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Ludivine GloriaLG

Ludivine Gloria

Strategic marketing, growth management

€700/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ludivine

Marketing consultant with over 20 years of experience, I support companies in structuring, developing, and optimizing their marketing strategy, in both digital and physical retail environments.
I have worked in large groups as well as start-ups, in various sectors: e-commerce, automotive, industrial supplies, tools, recruitment, and foodtech.
👉 My strong point: bridging the gap between strategic vision and operational execution.

🚀 What I can bring you

Definition and structuring of your marketing strategy
Construction and implementation of business plans
Development of product offerings and market strategy
Implementation of marketing organizations and processes
Development of promotional plans
Negotiation with partners and suppliers
E-commerce and omnichannel support (BtoB / BtoC)

🧩 Key Experience
I spent 7 years at Oscaro.com, where I:

Defined product marketing strategy
Structured marketing processes
Created and managed a team of market managers
Implemented the company's promotional calendar
This experience allowed me to develop strong expertise in e-commerce, data, and performance challenges.

🧠 My method
My approach is pragmatic, structured, and results-oriented:

Listen and understand the company's challenges
Analyze the market and existing performance
Interview teams to identify internal levers
Build concrete and actionable recommendations
👉 Objective: propose realistic solutions, adapted to your organization, and immediately exploitable.

✍️ My strengths
Strategic vision + execution capability
Strong business & figures culture
Excellent writing skills
Content marketing expertise
Ability to structure and upskill teams

🎓 Interventions & transmission
I also work as a trainer / speaker on marketing topics.
  • English

    Fluent

  • German

    Fluent

  • Italian

    Basic

  • French

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • Valused
    Marketing & Product Management Lead
    June 2025 - Today (1 year and 2 months)
    Paris 15 Vaugirard, France
    • Strategic management of the product offering: segmentation, positioning, and optimization
    • Development and deployment of the Valused marketing plan, in line with commercial objectives
    • Segmentation of the customer base and targeted engagement to maximize commitment and loyalty
    • Monitoring and continuous improvement of the website with technical teams and suppliers
    • Integration of PowerBi for activity monitoring
    • Management of SEO/SEA/PR strategies with dedicated agencies
    • Organization of Valused's participation in industry events (Equip Auto, Moove On)
    • Management of white-label projects
    Results: doubling of 2025 revenue, improvement of first order rate through onboarding.
  • ZF Aftermarket
    Marketing Manager France & Benelux
    August 2021 - May 2025 (3 years and 9 months)
    • Management of trade marketing activities in close collaboration with the sales team to boost sales (POS, promotions…)
    • Cross-functional coordination with central marketing and European teams for the adaptation and execution of strategic plans
    • Management of a team of 4 people and supervision of partner agencies – annual budget of €900 K
    • Joint management of two major pure players: Oscaro and Mister Auto
    • Deployment of PR and social networks (creation of Instagram, Facebook, and the ZF France blog in 2022)
    • Monitoring and optimization of campaigns through KPI analysis (PowerBI, Meta Business Suite, Qualtrics)
  • Nestor
    CMO
    E-COMMERCE
    October 2019 - June 2021 (1 year and 8 months)
    Levallois-Perret, France
    Overhaul of the brand image and art direction, adapted to the website, app, and all commercial tools.
    Implementation of customer acquisition, retention, and re-engagement strategies.
    Definition and launch of the new meal tray offer.
    Definition of the commercial operations calendar.
    Creation of commercial tools
    Retail merchandising
    Implementation of sales monitoring/tracking tools
    Project management Traffic acquisition Team management Customer loyalty Digital communication

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Education

  • Business school followed by a Master's degree (BAC+5)
    Escip then ESA
    2004
    École de commerce international de 4 ans dans le Nord avzc une année en Allemagne puis master 2 en école de commerce ESA en alternance.

Skill set

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