Freelancer profile translated to English.
Back to original languageAbout Ludivine
I am Ludivine, nice to meet you, and I've been freelancing for almost 2 years!
I hold a Master's degree in Product Management specializing in Marketing & Communication, and I enjoy anything related to digital.
After over two years in the marketing department of the marketplaces AlittleMarket.com and AlittleMercerie.com (Etsy France), I worked as a Web Marketing Project Manager (specializing in e-Merchandising / eCRM).
I also served as Content & Community Manager at Vroomly (an online garage comparison platform).
Today, I am a Community and Social Media Manager at Cdiscount, specifically in the travel sector. This role has allowed me to become a specialist in the operational and strategic aspects of community management.
Available, I would be delighted to put my skills to work for your social media needs.
My goal? To support you in:
› defining and implementing an effective and impactful communication strategy on your social networks (editorial line, content creation)
› creating and nurturing an engaged community
› increasing your visibility and boosting your brand awareness
› performing detailed reporting
Feel free to contact me to discuss your project further.
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km)
Experience
- CdiscountCommunity ManagerE-COMMERCEJuly 2020 - Today (5 years and 11 months)Bordeaux, France→ Development of publication calendars following the editorial line and company strategies for FB, IG & Tiktok networks→ Amplification of campaigns for FB, IG & Tiktok networks→ Implementation of Social Media strategy and objectives→ Content creation→ Scheduling publications on FB, IG & Tiktok→ Implementation and monitoring of advertising campaigns & their budget→ Community engagement→ Reporting
- CdiscountBrand ManagerE-COMMERCEJune 2019 - March 2020 (10 months)Bordeaux, France→ Contribution to the development of the relationship between brands and Cdiscount→ Improvement of product showcasing and conversion rate→ Improvement of product page quality with appropriate content (marketing description, video, photo, hierarchy association, keywords, related accessories, …)→ Work on a price benchmark across the entire brand range→ Creation of promotional content and relaying trade marketing through the site→ Participation in steering brand sales through the site and CRM/emailing campaigns→ Performing detailed reporting and analyzing sales, content, and promotions
- VroomlyContent & Community ManagerAUTOMOBILEFebruary 2018 - January 2019 (1 year)Paris, France→ Elaboration of the social media strategy→ Implementation of the editorial line on social networks→ Community engagement and management→ Management of the brand's e-reputation→ Establishing partnerships with brands and influencers→ Creation and management of content / visuals / tools→ Writing articles (web / blog / press release)- Monitoring and analysis of content impact, performance- Event creation- Management of freelancers for campaigns / events
Recommendations
MB
FU
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Certifications
- DUT Social CareersUniversity of Bordeaux Montaigne2010
- Professional Bachelor's Degree in Management and Development of Sports and Leisure OrganizationsUniversity of Bordeaux2012