Ludivine Costedoat

End-to-end digital project management & monitoring. Elaboration of the marketing animation calendar. Contribution to the digital roadmap. Management of schedules, budgets, and risks. Deployment and management of the animation plan based on highlights, seasonality, and business objectives. Brief creation. Marketing team coordination. Product category commercial activity management. Staging & promotion of commercial offers & promotions and products. Experience with CMS/platforms (WordPress, Shopify). SEO, analytics, tracking notions (Google Analytics, digital KPIs). Reporting, analysis & performance monitoring. Client relationship and stakeholder management. Work with service providers. Team management.

Social media strategy and objectives construction. Multi-platform account management (Meta, Instagram, LinkedIn, TikTok, X, Youtube). Editorial calendar development. Content creation, coordination & scheduling. Influencer partnership management. Social ads campaign management. Community animation & moderation. Coordination with marketing, creative, and influencer teams. Trend, format, and algorithm monitoring. Performance tracking and reporting.

Development of the relationship between brands & Cdiscount. Improvement of product and product page showcasing. Promotional content creation / trade marketing relay. On-site sales management via CRM / emailing campaigns. Performance optimization.