Freelancer profile translated to English.

Description

With over 4 years of experience in digital communication, social media, and content creation, I support brands in developing their image and visibility through editorial and social strategies designed for each platform.

I had the opportunity to contribute to the development of TikTok and Pinterest platforms for the LVMH Group, then to lead the communication and social media strategy for an organization in the luxury sector, with challenges related to brand awareness, content, partnerships, and community growth.

My approach is based on a balance between strategic vision, sense of image, creativity, and performance culture. I enjoy creating engaging content that is consistent with brand identity and adapted to the usage of Instagram, TikTok, LinkedIn, or Pinterest.

My expertise:

Social media strategy

Content creation and management: videos, visuals, editorial and social-first formats

Brand content & storytelling

Performance analysis: KPIs, reporting, optimization

Video editing on Adobe, CapCut, and Canva

I support brands that wish to strengthen their digital presence, develop engaged communities, and produce content that is both desirable, relevant, and high-performing.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Nona source
Communication, PR & Social Media Manager
E-COMMERCE
November 2022 - Today (3 years and 8 months)
Paris, France
•Orchestrated strategic partnerships with LVMH Maisons and established brands. Initiated an ambassador program for 10 emerging designers (during Fashion Weeks), driving €200K revenue (2024, +240% vs. 2023) and +25 media articles (20% of annual coverage in 2024).
•Led brand PR, coordinating high-profile interviews and managing sensitive communication across diverse stakeholders, in close collaboration with Publicis and LVMH Presse.
•Directed social media strategy, elevated Nona Source’s brand positioning and achieved substantial organic growth: increased overall audience by +253% (from 17K to +60K), quadrupling the Instagram community.
•Managed end-to-end content creation, including production for key brand moments (e.g., Fashion Weeks) and corporate videos. Coordinated high-stakes interviews with Artistic Directors, leveraging internal resources and external media agencies (e.g., SPOA Agency, Rébellion).
•Led organic influence campaigns (selection to delivery), generating 3M+ TikTok views during the TikTok Fashion Competition.
•Mentored four interns over two years, fostering their development and project contributions.
Social Media Strategy Communication Strategy Brand Content Partnerships Event Management
LVMH
Community Manager
SOCIAL NETWORKS
August 2021 - November 2022 (1 year and 3 months)
Paris, France
•Coordinated editorial strategy across LVMH Maisons, ensuring cross-group communication.
•Contributed to the launch of LVMH's TikTok account (1.3M views), recognized as a TikTok best practice.
•Worked on "Just Riadh x Les Métiers d'Excellence" influence campaign, achieving a Gold Award (Grand Prix Stratégies du Luxe 2022).
Community Management Communication Strategy Brand Content Digital Communication
L'Oréal SA - L'Oréal France
Community Manager
FASHION AND COSMETICS
January 2021 - July 2021 (6 months)
Levallois-Perret, France
•Launched the Instagram account @lorealpro_education_france, creating visual and editorial content for global B2B and B2C audiences.
•Designed and executed UGC-driven campaigns for key product launches (e.g. Steampod and Metal Detox).
Social Media Strategy Brand Content Event Management Community Management