Freelancer profile translated to English.
Back to original languageAbout Ludivine
đŻ Communication & CRM Project Manager
Strategy â Digital Projects â Marketing Automation
For over 8 years, I have been supporting companies, institutions, and management in the design and deployment of communication, CRM, and digital marketing projects, from strategic thinking to operational execution.
I work on high-stakes projects: launching initiatives, managing multi-channel campaigns, optimizing CRM journeys, and supporting teams, by coordinating business, technical, and creative stakeholders.
đ My playgrounds:
âą Omnichannel Marketing & Communication Strategy
âą CRM & Marketing Automation (Adobe Campaign, Dartagnan)
âą Multi-channel Campaign Management (emailings, mobile app, landing pages, wallet)
âą Cross-functional Project Management and Coordination of multidisciplinary teams
âą Management of agencies and external partners
âą Internal Communication and Transformation Support
âą Content Creation and Multi-channel Editorial Initiatives
𧩠What I bring:
A global and structured project vision, the ability to bridge strategy, marketing, data, and technology, and an educational, collaborative, and results-oriented approach.
đŹ I enjoy transforming ideas into concrete projects, structuring high-performing initiatives, and engaging teams in successful transformations.
đ© Always open to discussions, collaborations, or opportunities related to communication, CRM, and digital.
French
Native or bilingual
English
Conversational
Can work on-site
Savigny-le-Temple (up to 30km)
Experience
- TotalEnergiesCommunication and CRM Project ManagerENERGY AND UTILITIESMay 2025 - Today (1 year and 1 month)Passionate about communication strategy and digital marketing, I contribute to the launch of the new Club TotalEnergies loyalty program by orchestrating multi-channel campaigns and managing the redesign of the CRM automation journey.đŻ My missions:âą Management and redesign of the automation journey for the new Club 2026 program (acquisition, onboarding, activation, loyalty).âą Management of a copywriter for automation scenarios (emails & automatic notifications), with strategic validation of messages.âą Direct writing of emails for 360° campaigns (promotional offers, contests, partnerships, newsletters, key events).âą Email integration in the Dartagnan tool (structuring, responsive design, dynamic blocks, tests & BAT validation).âą Deployment and monitoring of multi-channel campaigns: emailing, wallet notifications, landing pages, extranet, mobile app.âą Cross-functional coordination with data, technical, marketing, and creative agency teams.âą KPI monitoring and continuous performance optimization.âą Participation in the TotalEnergies loyalty Club's new program project: visual identity redesign (brandbook), digital & print materials, photo shoots.đĄ Key skills: 360° Communication | CRM & Marketing Automation | Email Writing | Editorial Management | Dartagnan Integration | Cross-functional Coordination | KPI & Performance
- SNCFHead of Communication and Change ManagementTRANSPORTATIONJanuary 2023 - January 2025 (2 years)âą Definition and implementation of internal communication strategy.âą Redesign of a collaborative SharePoint (UX, structure, content).âą Creation of the graphic charter and digital UI Kit.âą Facilitation of editorial meetings and organization of seminars.âą Management of crisis communications in conjunction with technical teams.âą Creation of kits, tutorials, and educational videos to support change.âą Coordination of the CSR project: reconditioning and valorization of 8,500 terminals.
- LB ConsultingDigital Communication Project ManagerJanuary 2020 - January 2023 (3 years)âą Design and optimization of WordPress sites (SEO).âą Development of social media strategies (Instagram, Facebook, LinkedIn).âą Creation and scheduling of content (posts, stories, short videos).âą Video shooting and editing (Premiere Pro).âą Community management and performance analysis.
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Education
- Master in Marketing and Communication - Digital SpecializationPĂŽle Paris Alternance2019
- Bachelor's Degree in Institutional and Corporate CommunicationUniversity of Evry Val d'Essonne2017