Lucy Hahn

Data-driven Digital Marketing Expert with over 11 years of experience in an international environment.

I have a track record of numerous successful campaigns (Branding, Social Media, Influencer Marketing, ROI Optimization, CRM, Internationalization) that have often overperformed.

My focus areas are Project Management, CRM/Emailing/Newsletter Marketing Strategy, Influencer Marketing, Social Media Marketing Strategy, and Performance Optimization.

Thanks to years of experience on the corporate side with international marketing projects, I can best assess the needs of companies. I understand business challenges and quickly develop solution proposals.

I would be happy to create a campaign tailored specifically to your needs.

PROJECT MANAGEMENT:

Creation of briefs for graphics, front-end, and back-end

Execution and control of the project & collaboration with various departments

Adherence to & possible adjustment of deadlines

CRM / NEWSLETTER:

Definition/refinement of the CRM strategy

Creation of a marketing CRM plan for new customers / existing customers / refer-a-friend / specific campaigns

Consulting on database segmentation

A/B testing

Analysis & creation of reporting

INTERNATIONALIZATION:

Benchmarking of various markets / products

Analysis of demand & competitors in different markets

Small-scale translation for French (English)

Product and price positioning

Roadmap creation

Support with execution + roll-out

SOCIAL MEDIA STRATEGY:

Concept creation and execution of image or sales campaigns via social networks

Building reach on social networks

Influencer campaign to strengthen reach and/or sales with: idea generation, concept, target audience, campaign execution, reporting

Analysis & reporting after completion of each campaign

I am available to discuss your requirements and needs in an initial exchange.