Lucy G.

Manage full-funnel social strategies for health and wellness brands, including Vieve Protein Water, Cocoa Power, Grace Cole Ltd, and others.

Built brand-influencer relationships that helped scale reach, engagement and community growth, collaborating with Glow Up TV talent and influencers with 200k+ followers.

Produced, edited, and distributed branded podcast episodes to support brand storytelling and audience retention.

Led strategic content execution across Instagram, driving a +35% average MoM increase in engagement for a wellness brand.

Created platform-optimised content from ideation to post-production, aligned with algorithm shifts and audience insights.

Developed influencer pipelines and gifting strategies that significantly increased brand visibility and credibility.

Grew one client's Instagram channel by 63% and 49% organically MoM in the first two months of collaboration.

Owned £475k annual organic/influencer social budget, growing the brand's online community to 510k+.

Led influencer campaigns reaching a total audience of 5.9M+, including sourcing creators, scripting briefs, and repurposing top-performing UGC into paid media.

Contributed to the creative development and rollout of Ariat's first European TV campaign (aired on E4), resulting in a 312% spike in brand search volume.

Delivered a dual-focus strategy balancing brand awareness and performance goals across Instagram, Facebook, X, and TikTok, driving 30% YoY follower growth.

Led organic and paid social strategies for 15+ brands spanning retail, tech, automotive, and wellness sectors. Managed a £75k annual budget while overseeing full campaign execution, from multi-channel content calendars and asset creation to in-depth performance reporting. Produced on-site content during client content days, ensuring brand-aligned, real-time storytelling across platforms. Delivered a 322% increase in website traffic for an automotive client and built a 14K-strong social community for a wellness start-up within six months.