About Lucrezia
🎥 What I bring to you:
- Analysis of your brand, target audience, and objectives
- Research for creative and differentiating angles
- Creation of engagement-focused scripts
- On-camera UGC videos, voice-overs, and product demonstrations
- Dynamic video editing with subtitles and retention optimization
- Creation of visual content for social networks
- Project coordination and production monitoring
✨ My Approach
- Skincare & beauty
- Make up
- Lifestyle
- Decor & home
🤝 What my clients appreciate:
- My ability to quickly understand their needs
- Smooth communication
- Timely delivery
- My creativity
- Natural, aesthetically pleasing, and usable content for their marketing campaigns
French
Native or bilingual
Italian
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- BUBBLESKINUGC content creation – SkincareFASHION AND COSMETICSMarch 2026 - March 2026Paris, France
Context:
Creation ofUGC contentfor a skincare brand aiming to enhance product demonstration and increase social media engagement.Missions performed:
- Analysis of brand objectives and definition of UGC communication needs
- Script writing and proposal in line with marketing expectations
- Discussion and validation of the creative concept (script + first video draft) to minimize revisions and optimize production
- Complete content coordination (briefing, creative direction, shooting organization)
- Production of an on-camera UGC video with integrated voice-over
- Highlighting the product through a real demonstration (application, results, visible benefits)
- Video editing on CapCut: subtitles, effects, transitions, sound design
- Format optimization for Instagram Reels / TikTok (visual hook, framing, dynamic rhythm)
- Work on conversion-oriented storytelling: attention → curiosity → product trial → proof → call to action
Results / objectives:
- Content optimized to generate organic engagement (likes, comments, saves)
- Improved product visibility through an authentic and relatable approach
- Delivery of usable content for the brand's social media channels
- Personal branding & UGCManagement and development of my social media accounts (personal branding & UGC)FASHION AND COSMETICSMarch 2026 - Today (3 months)Paris, France
Context:
Development and management of my own social media accountswith a focus on personal branding and demonstrating skills in UGC content creation and social media marketing.🎯 Missions performed:
- Definition of an editorial line and content strategy adapted to the platforms
- Creation of visual and video content (UGC, lifestyle, brand storytelling)
- Design of educational and engaging carousels
- Graphic design of content (Canva / marketing visuals)
- Short-form video editing (Reels / TikTok)
- Writing of engagement-optimized captions + storytelling
- Content planning and publishing
- Performance analysis and format optimization based on results
- Highlighting the profile to increase visibility with brands
📊 Results (last month):
- 8,600 profile views
- 460 interactions (likes, comments, saves)
- 71 new followers
- Organic growth without advertising
💡 Skills demonstrated:
- Content strategy
- Social media management
- UGC creation
- Graphic design (carousels, branding visuals)
- Video editing
- Copywriting / storytelling
- Growth & engagement optimization
- Laboratoires CentellaUGC skincare content creation – Laboratoires Centella (anti-objection strategy)FASHION AND COSMETICSJune 2026 - June 2026Paris, France
Context:
Collaboration with Laboratoires Centella aiming to optimize UGC content in response to frequent customer objections and improve the performance of marketing content.Strategic Analysis:
Following discussions with the brand, a key issue was identified: content focused solely on product demonstration was not adequately addressing existing customer barriers (fears, doubts, recurring objections).👉Reorientation of the strategy towards UGC content more focused on "customer reassurance".Missions performed:
- Analysis of recurring customer objections (effectiveness, usage, expected results)
- Adaptation of UGC storytelling to incorporate natural responses to these objections
- Creation of scripts focused on addressing doubts rather than just product presentation
- Production of on-camera UGC content centered on proof + reassurance
- Video editing optimized to quickly capture attention and enhance credibility
- Delivery of content within the agreed deadlines with the brand
Results / impact:
- Improved content relevance to end customers' expectations
- Better resonance of marketing messages through an "objection response" angle
- Customer satisfaction related to the quality of deliverables and adherence to deadlines
- More effective content for conversion and reassurance
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Education
- Information and CommunicationSorbonne Nouvelle2015Communication, marketing, réalisation de contenus viséo, script, montage, tournage, communication d'entreprise.
- Master in Digital CommunicationEuropean Communication School2018Réalisation de contenus, création vidéo, montage, effets spéciaux vidéo, création de contenus, application de méthodes de marketing, communication digitale.