Lucré Van Der Zwaag

I help organisations bring structure and clarity to how their people grow.

I work with HR, People & Culture and business leaders who are dealing with growth, change or complexity, and who feel that their people initiatives have become scattered, unclear or hard to sustain. Together, we turn good intentions into focused, practical people and talent development that works in real organisational life.

Clients hire me when they need someone who understands both people and systems. Someone who can step into complexity, see patterns quickly, and translate them into clear direction and concrete next steps. I bring over ten years of inside experience in global organisations, working closely with employees, managers, leaders and senior stakeholders. I understand time pressure, competing priorities, cultural dynamics and behaviour patterns, and I design development that fits that reality.

My work typically includes:

• talent and capability scans that create clarity and focus

• people, talent and leadership development strategy

• program and learning journey design

• workshops and team development sessions

• coaching for professionals, managers and leaders

• interim and fractional People or L&D support during growth or transition

I am often brought in to help organisations decide where to focus, what to simplify, and how to build people development that lasts beyond a single intervention. I work pragmatically and iteratively, starting where the organisation is and building step by step towards a clear end picture.

My approach is human, structured and action oriented. I combine strategic thinking with practical delivery, always grounded in real behaviour and everyday work. No unnecessary complexity, no generic frameworks, just clarity, focus and progress.

Based in Barcelona, working globally.