Freelancer profile translated to English.
Back to original languageAbout Luc
Digital Marketing & UX Researcher Specialist (since 2005).
I work with a user-centric vision on the following aspects:
- Digital STRATEGY
(positioning strategies, SEO strategies, editorial and Social media, Media plan)
- SEO & Social Media OPERATIONS
(technical & editorial optimizations, multilingual SEO strategies, influencer/SEO programs...
- UX WRITING & Typography Consulting
(content and tagline writing, landing page writing, Typedesign recommendations...)
- UX DATA ANALYTICS
(multi-platform data analysis for user journey optimization, conversion paths, performance strategies)
Working with a SEO copywriter.
Looking forward to connecting.
Languages worked in: English, German, Italian, Japanese, Korean, Spanish
Korean
Conversational
Japanese
Conversational
Italian
Basic
German
Basic
English
Fluent
French
Native or bilingual
Chinese
Basic
Remote only
Primarily works remotely
Experience
- SENSEEGOFreelance Digital Marketing Consultant | Director of Consulting & Trainer - CEOCONSULTING AND AUDITSAugust 2009 - Today (16 years and 10 months)Nogent-sur-Marne, FranceFreelance Digital Marketing Consultant / Digital Marketing Manager for Smart Agence, Puck, Digital Prod, Efficience Digitale… & end clientsMultisectoral Business Development (inbiz, newbiz, tenders)Development and retention of a multisectoral client portfolio (excellent knowledge of the medical, pharmaceutical & cosmetic sectors)Development of a digital support offering dedicated to the art world (galleries, museum structures, artists, auctioneers...)Digital strategic consulting and thinking (performance, branding, visibility).Operational management of acquisition campaigns (SEM: SEO, SEA – SMO, display, emailing) & WebAnalytics in B2C & B2B.References: Fédération Bancaire Française, LesFurets, SolidAnim, SolidTrack, Designerbox, Kid Them All, LEEF, Sanex, Rubin Extensions, Le Parisien, Toutabo, Cosmetics27, Star’s Service, Financo, FO-FNEM, ITYZ, Neon Magazine…
- X-PRIME JWT (WPP)Head of Digital Marketing Department (Acquisition & Social Media)CONSULTING AND AUDITSSeptember 2013 - December 2014 (1 year and 3 months)Neuilly-sur-Seine, FranceDigital strategic consulting and thinking (performance, media, social media).Monitoring and coordination of multi-channel acquisition campaigns and social media strategies in B2C & B2B / digital & retail digital), CRM relational strategies.Department management and supervision of 3 collaborators: SEO, traffic manager, SMO – collaboration with the strategic planner.References: OM, Krug, Orange, Pierre Fabre, L’Occitane, Expanscience (Mustela), Spirit of Cadeau, Omega Pharma (Eau Précieuse), Boehringer-Ingelheim, Brossard, Sacem…
- BUSINESS LABHead of Digital Marketing Department (Acquisition & Social Media)CONSULTING AND AUDITSOctober 2009 - December 2010 (1 year and 2 months)Nanterre, FranceEmployee then freelance services (2010-2011)Definition of online strategies and e-marketing actions to be implemented.Operational management of acquisition campaigns through various channels: SEM: SEO, SEA - SMO, display, partnerships, emailing in B2C & B2B.Supervision of a collaborator responsible for emailing and customer newsletter channels. Coordination of technical and editorial teams for SEO.References: Groupe Flo, Peugeot, Leclerc, Michel-Edouard Leclerc, Amplifon, Leroy-Merlin, Transgourmet…
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Education
- BUSINESS LAW DEGREE (MASTER'S COURSEWORK COMPLETED but not submitted)Université Paris I Sorbonne2002
- DEA IN ART HISTORY - Specialization in East Asian Arts. Thesis subject: "The aesthetics of tsuba" under the direction of Mrs. Flora BLANCHON. Mention Very Good.Université Paris IV Sorbonne2005