Freelancer profile translated to English.

Description

With 4 years of experience in digital marketing, managing advertising campaigns (Google Ads, Meta Ads, Amazon Ads) and influencer campaigns, I have supported brands from various industries (small appliances & culinary items, home tech, restaurants, international delivery service) in the French, European, and international markets (trilingual: French, English, Chinese).

I have built a career at the intersection of strategy, creation, and performance by working in companies, media agencies, and as a freelancer.

Always ready to take on new digital projects, from idea to concrete implementation, I offer you my expertise in digital marketing and communication:

❀ advertising campaign strategy and management (Google Ads, Meta Ads, Social Ads, Amazon Ads)

❀ influencer marketing strategy & campaign management

I combine creativity and strategic analysis to strengthen brand identity and engage audiences through digital marketing and influencer marketing strategies.

Looking forward to discussing your project and needs!

Languages

French
Native or bilingual
English
Fluent
Chinese
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Hanwoo Paris
Communication & Social Media Manager (Remote)
RESTAURANTS AND FOOD SERVICE
January 2024 - June 2025 (1 year and 5 months)
Paris, France
Missions: Digital Communication, Social Media Management, Influencer Marketing, Paid Campaigns Management, E-Reputation Management

→ Instagram Paid Campaign Results:
Engagement campaign: 37K video views | 12% engagement rate (10 days)
Traffic campaign: +62% profile visits | 21% engagement rate (14 days)

→ Influencer Campaign Results: 24% of contacts responded | 61% of responses were positive | 15% of contacted influencers participated

→ Google Campaign Results (Campaign B vs. Campaign A):
+145% click-through rate | +34% conversion rate | -45% average CPC (1 month)
+54% conversion rate | ÷2 cost per conversion (3 months)

→ Google Maps Results: +36.5% Reservations | +13.1% Directions | +15% Website Clicks via Google Business Profile (2024 vs. 2023 for the same January to December period)
Content creation and social media management (+ photo shoots and video filming)
Management of partnerships and influencer & business campaigns
Website development and management
Management of Meta Ads, Google Ads campaigns (setup, monitoring, reporting, performance analysis, optimization)
Management of Google, Apple, TripAdvisor, UberEats, Deliveroo business profiles
Customer relationship and e-reputation management
Graphic design (communication materials, menu cards, takeaway boxes)
Performance monitoring, data analysis, monthly and annual reports
Influencer Marketing Social Media Advertising Campaign Meta Ads Content Creation
Dentsu France
Media Project Manager (Hybrid)
May 2022 - July 2023 (1 year and 2 months)
Paris, France
Missions: E-commerce Strategy, Paid Campaigns Management, Data Analysis
Supporting brands on e-commerce platforms (Cdiscount, Amazon France & Europe) throughout the online purchase journey
Development of paid Search & Display campaign strategies for e-commerce platforms (setup, monitoring & optimization, reporting, performance analysis, strategic recommendations)
Management of digital campaigns with an annual media budget > €200K, going up to several million euros
Campaign Management Advertising Campaign Amazon Ads E-commerce Strategy Data Analysis
Freelance
Digital Communication Freelancer (Remote)
August 2021 - January 2022 (5 months)
Missions 1: Digital Communication, Influencer Marketing (mainly Taiwan and Hong Kong markets) for an international delivery service from Japan

→ Digital Media Campaign Results: 1 web article with 30K views and 400+ likes | 1 Facebook post with 400+ likes and 50 shares

• Creation and optimization of Google Ads campaigns (French, English, Traditional Chinese)
• Selection and supervision of bloggers and influencers (Weibo, Facebook, YouTube)
• Identification of digital media outlets and cinemas, coordination and monitoring of online communication campaign implementation
• Development of thematic newsletters (Mailchimp)
• Formatting and writing blog articles in French and English (WordPress)

Missions 2: Communication Consulting and Strategy (online and offline) for a French bakery-café in Japan

→ Results: +109% Instagram Reach | +56% Facebook Reach | +19% Instagram Page Visits | +22% Facebook Page Visits in 4 months

• E-reputation analysis
• Social media competitive analysis (Instagram, Facebook)
• Proposal for digital marketing communication strategy, social media content, and offline communication
Influencer Marketing Communication Strategy Social Media Digital Communication Social Networks

Check out Lucille's experience

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Signup to reveal

Master's Degree in International Marketing and Digital Communication
ESCE International Business School
2019
University Exchange - 2 semesters
Drexel University
2018

Check out Lucille's education

Social Media Manager

Marketing Consultant

Lucille Z.

Paid Media & Influence Manager

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