Freelancer profile translated to English.
Back to original languageAbout Lucille
💡 Freelance in Acquisition & Growth Marketing | SEO - SEA - SMA - Lead Generation - Automation
Since 2016, I have been supporting artisans, startups, VSEs, and SMEs in their digital growth by implementing effective acquisition and conversion strategies.
Objective: Attract, convert, and retain your customers through a data-driven and ROI-focused approach based on the AARRR methodology.
🚀 My expertise:
✔ Digital Acquisition: SEO, SEA, SMA – Attract qualified traffic and maximize your visibility (Google Ads, Bing Ads, Pinterest Ads, Meta Ads, LinkedIn Ads, Tiktok Ads) - Management of over 3 million annually in Google Ads budget
✔ B2B & B2C Lead Generation: On-site and off-site strategies to capture qualified prospects
✔ Marketing Automation: Engagement scenarios, lead magnets, and nurturing (Hubspot, Brevo)
✔ Multichannel Customer Onboarding: Optimize experience and retention through seamless journeys (in-app, on-site, email…)
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Opéra énergieNational Paid Media Project ManagerENERGY AND UTILITIESMay 2025 - Today (1 year and 3 months)Lyon, FranceI manage all acquisition and awareness levers at a national level, with a structured, performance- and profitability-oriented approach.🎯 ObjectiveInternalize and structure the Paid Media strategy to control acquisition costs, improve ROI, and secure growth.🔹 Display & Branding ActivationDeployment of display campaigns on national media (BFM Business, Infopro, etc.)Branding & social amplification strategiesAudience structuring (retargeting, lookalike, sector segmentation)Coordination of creative/messages according to funnel (TOFU / MOFU / BOFU)🔹 SEA – Google Ads & Microsoft AdsAnnual budget: +€1.5MComplete account structuring (Search, PMax, Demand Gen, Display)Performance-driven management (CPL, ROAS, LTV)Advanced optimization: Quality Score, keyword structuring, target segmentationManagement of multi-channel budget allocationsData analysis & strategic recommendations🔹 Social Ads – Meta, LinkedIn, TikTokAnnual budget: €400kFull-funnel strategy (lead gen, retargeting, amplification)B2B segmentation by industry / sector / functionCreative testing & A/B testingOptimization of CPL and cost per opportunity💡 ExpertiseMulti-platform budget management (nearly €2M annually)Structuring of coherent Paid ecosystems (Search / Social / Display)Performance-oriented approach and overall acquisition strategy
- LINKEOSEM Expert - SEO/SEA/SMO Team LeadRETAIL (SMALL BUSINESS)October 2016 - September 2020 (3 years and 11 months)Paris, FranceCertified Google Ads and Analytics Specialist+400 Google Ads campaigns createdWinner of the Google EMEA Top Account national contest 2017Linkeo company, Google Premium Partner.SEA and SEO trainer within the company.✓ Creation, management, and optimization of Google Ads Campaigns (Search, Display, Remarketing), Waze Ads, Facebook Ads, and Instagram Ads campaigns✓ International team management: Training & Skill development, objective distribution, activity reporting (20 people)✓ Key account portfolio manager (1% of Linkeo clients):✓ Application of an ROI-driven strategy for client accounts: conversion funnel analysis, SEO development, Google Ads campaign optimization according to client objectives: Awareness, Lead generation, client portfolio development✓ Creation, management, and improvement of production procedures and implemented tools✓ Sales support for the sales team (advice on product selection, communication strategy, market estimations for upsells, account opportunity analysis)✓ Global campaign production management (performance reports, campaign corrections and quality control, workflow distribution)✓ SEO audits✓ Level 3 customer relations (In-person meetings, Phone calls, Emails)✓ Management of cross-functional projects with the Marketing team (Linkeo product evolution, agency websites, communication, sales materials)
- QweriData Project ManagerCONSULTING AND AUDITSSeptember 2020 - August 2022 (2 years)Lyon, FranceCONSULTING MISSIONSPARIS TURF: GDPR support and data project managementAXENERGIE: Design and deployment of an SEO strategy. Content production management. GDPR compliance of wireframes.PIERRE FABRE: Technical SEO testing as part of a website factory (9 brands, 100 sites)ECOVAIR: Setup of a lead generation campaign, based on A/B testing principles on Google Ads (SEA).CAISSE DES DÉPOTS: Data project management: Design of reports/dashboards for digital performance analysisEDF S&F: GDPR compliance of a SaaS back-office solutionEAU THERMALE AVÈNE: SEO content optimization as part of the Pierre Fabre group's website factory deployment.DECATHLON: SEO project management for the deployment of a semantic cocoon on the themes of Hiking / Bivouac / Trek / Camping/KLORANE: Definition of an SEO & UX Friendly architecture. Matching landing pages with attributes present in the PIM. Project management for the creation of semantic cocoons.ILLICOVETO: Digital ecosystem mapping. User data reconciliation strategy around a single identifier. Deployment of a Google Data Studio performance dashboard.Internal Projects & R&D- Launch of a GDPR tester for websites rgpq.qweri.fr- Creation of a content generator based on Artificial Intelligence (GPT3)- Writing semantic cocoons to boost Qweri's SEO- Organizational structuring of the startup Qweri- Creation and development of the GDPR department (offers, expertise)
Reviews
Florence
Responsable Marketing - love intelligence
Several weeks project
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Reviewed on 1/28/2026
Lucille worked for my company on a monthly basis as Marketing Manager: managing Meta (ad creation and monthly budget management), Hubspot (checking automated campaigns, nurturing paths, and one-off emails based on our news), advice on social media. Very serious, involved, and creative, and good at everything. She also managed our website well, on Webflow, and the connections with Zapier and Hubspot. Very pleasant. Easy communication. I highly recommend!
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Education
- Bachelor in Marketing, Management, and InnovationKedge Business School2014Entreprenariat, Marketing Digital
- Master in Business Development and Digital MarketingNovancia - ESCP2016