Freelancer profile translated to English.
Back to original languageAbout Lucille
✦ Brand & Marketing Director
✧ For lifestyle and premium brands
Some brands have very good products...
but an image that doesn't reflect their true level.
This gap often comes from a lack of direction, consistency, or clarity in how the brand positions itself and tells its story.
At Studio Lumière, I help brands align their image, positioning, and content strategy to build a stronger, more desirable, and more coherent perception.
My approach blends brand strategy, creative direction, and marketing thinking with a particular focus on brand perception and overall experience.
✨ Areas of Expertise
- Brand Strategy
- Brand Positioning
- Creative Direction
- Content Strategy
- Brand Identity
I primarily work with lifestyle, premium, and ambitious brands over several months, aiming to strengthen their image and develop a presence more aligned with their vision.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Studio LumièreFounder | Strategic Brand & Marketing DirectorLUXURY GOODSApril 2024 - Today (2 years and 2 months)Paris, FranceStudio Lumière ✧ is a brand strategy and direction studio specializing in lifestyle, premium, and ambitious brands.Since 2024, I have been helping brands strengthen their perception, clarify their positioning, and build a more coherent, desirable image aligned with their ambition.My role primarily covers:- Brand Strategy- Brand Positioning- Creative Direction- Content Strategy- Brand Perception Management- Campaign Strategy and LaunchI work at the intersection of strategic thinking, artistic direction, and marketing to build stronger, more memorable brands that are perceived at their true value.Collaborations are mainly focused on long-term support and overall brand direction.
- KissKissBankBankMarketing and Communication Project ManagerCULTUREAugust 2023 - August 2024 (1 year)Paris, FranceParticipated in the development of the marketing and editorial strategy for KissKissBankBank.Contributed to content creation, digital communication management, and performance tracking across various brand channels.This experience allowed me to deepen my understanding of content, editorial positioning, and brand communication challenges in a creative and cultural environment.
- EasyenceMarketing CoordinatorTECHAugust 2022 - August 2023 (1 year)Paris, FranceParticipated in the development of communication and marketing materials for a company specializing in retail marketing solutions and customer journey personalization.Contributed to content strategy, creation of communication materials, and deployment of digital marketing campaigns.This experience allowed me to develop a more comprehensive understanding of communication, positioning, and digital marketing challenges.
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Education
- Master 2 - Digital Marketing & Innovation , Digital MarketingIÉSEG School of Management2024Master 2 - Digital Marketing & Innovation , Digital Marketing
- PGE Program, Business, Marketing, AccountingPSB Paris School of Business2022PGE Program, Business, Marketing, Accounting