Freelancer profile translated to English.
Back to original languageAbout Lucile
👩🏻💻 Editorial Consultant – Content Strategy & Website Redesign
I am a freelance editorial consultant, helping companies and agencies **structure and write their web content**.
I primarily work onwebsite redesignsor projects requiring **in-depth editorial thinking**: sitemaps, editorial guidelines, page structure, and SEO writing.
Throughout my career, I've worked with companies like Burger King, Décathlon, and Van Cleef & Arpels, allowing me to develop a solid understanding of brand, visibility, and conversion challenges.
Today, I help my clients build clear, coherent, and high-performing content.
Based in Bayonne, I work with companies and agencies across France.
🎯 My Areas of Expertise
Website Editorial Redesign
- Editorial audit
- Sitemap definition
- Page structuring
- Strategic page writing
- SEO optimization
Editorial Strategy
- Editorial guidelines
- Brand platform
- Editorial guide
Web Content Writing
- Website pages
- SEO content
- White papers
- Expert content
🤝 Collaboration with Agencies
I regularly workas support for web, branding, or SEO agenciesto assist their clients with content during website redesigns or editorial projects.
I can be involved in:
- Editorial consulting
- Content structuring
- Web page writing
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- MyProductionEditorial Project Manager & WriterCONSULTING AND AUDITSApril 2024 - Today (2 years and 4 months)Besançon, FranceAt the communication agency MyProduction, I assist VSEs and SMEs from various sectors (health, construction, sports, law, education, etc.) in defining their editorial identity. I am involved in writing editorial guides, structuring and writing website pages, as well as producing SEO content and print materials.
- Van Cleef & ArpelsEditorial Project ManagerLUXURY GOODSMarch 2023 - December 2023 (9 months)Paris, FranceAt the Ability agency, I managed the adaptation of an 800-page book into a website for Van Cleef & Arpels: rewriting and summarizing content, editorial structuring, and iconographic selection. I also coordinated a multidisciplinary team (art direction, development, and design).
- DECATHLON SE FRANCESEO Article WriterSPORTSJanuary 2023 - January 2024 (1 year)Lille, FranceFor the Décathlon brand Kimjaly, I wrote long-form SEO articles (1,500 to 2,500 words) based on detailed briefs (keywords, structure). I also conducted expert interviews to enrich the content and enhance its educational value for yoga practitioners.
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Education
- Grande Ecole Program - Master in Marketing & CommunicationKedge Business School2017
- Preparatory Class Hypokhâgne - Khâgne ALLycée Notre-Dame de la Paix Lille2013Spécialité langues vivantes - Anglais et Espagnol
Certifications
- Voltaire Certificate - Expert Spelling (956/1000)Voltaire Certificate2021