Freelancer profile translated to English.

Description

Marketing leader with over 10 years of experience in building and accelerating high-value international brands (tech, luxury, media & entertainment). Expert in growth strategy and complex marketing investment management (budgets >$10M), combining brand vision, business performance, and data innovation (AI, automation, advanced analytics). Accustomed to operating in demanding international environments, working directly with general management and strategic partners.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Prime Video
Senior Marketing Manager
FILM AND AV
December 2022 - February 2026 (3 years and 2 months)
Londres, United Kingdom
Responsible for the EMEA marketing strategy of Prime Video Channels, managing investments and strategic launches.
- Definition and deployment of the regional marketing strategy (ATL, digital, social, brand & performance) – managing budgets >$10M per region. +1,500 bps brand awareness YoY and +317% acquisition, directly attributable to developed marketing activations.
- Management of Go-to-Market strategies for premium franchises (House of the Dragon, Succession, True Detective…), in direct liaison with production studios and international Prime Video teams.
- Negotiation and co-marketing investments with major partners: Warner/HBO, Paramount+, Apple TV+, Sky, MGM+.
- Conception of a new creative and media approach (“Truck & Trailer”), transforming a single-partner model into a multi-partner strategy with strong amplification leverage.
- Development of a social & PR strategy (red carpets, international press conferences, Cannes Film Festival) reducing reliance on paid media investments.
Meta
Senior Project Manager
SOCIAL NETWORKS
October 2021 - December 2022 (1 year and 2 months)
Londres, United Kingdom
Management of global marketing campaigns for Facebook, Instagram, WhatsApp, and Messenger.
- Direction of international 360° campaigns (EMEA, US, APAC, LATAM) with budgets exceeding >$10M.
- Media strategy, content creation, and campaign implementation for new app technologies.
- Coordination of global cross-functional teams (creative, media, insights, regions).
- Contribution to the redesign of Meta's brand platform in collaboration with international management.
Vogue Paris
Creative Partnerships Director
LUXURY GOODS
January 2021 - October 2021 (9 months)
Paris, France
Direction of partnership strategy and revenue diversification across the entire Vogue ecosystem (print, digital, social, events).
- €2.5M+ in annual revenue generated through strategic luxury, fashion, beauty, and tech partnerships.
- Management of a multidisciplinary team (6 people) – P&L management and business development.
- Negotiation of premium partnerships with Chanel, Gucci, Dior, Burberry, Valentino, Audemars Piguet.
- Strategic interface between editorial and commercial management, ensuring brand consistency and long-term business performance.