Freelancer profile translated to English.

Description

With over 17 years of experience in digital transformation and data-driven marketing strategies, I have acquired functional and technical skills. Combined with my interpersonal qualities, these allow me to forge strong relationships with stakeholders and unite teams around complex projects. I bridge the gap between business and IT teams and report to steering committees/executive committees/sponsors to facilitate the implementation of cross-functional projects. Key skills: project management, change management, data management, digital marketing, marketing automation, CRM, Social Media, digital solutions & MarTech.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 15km), Paris (up to 15km)

Sephora
Global Marketing Ops Project Manager - Sephora World
RETAIL (SMALL BUSINESS)
September 2025 - Today (9 months)
Neuilly-sur-Seine, France
oLed the scoping and onboarding of European marketing teams (17 countries) on a global DAM (AEM Cloud)
oFacilitated workshops and interviews to identify business needs, map and harmonize processes
oProvided strategic recommendations to Global Marketing & Global Tech teams to evolve the core model
oStructured the Content Supply Chain and Digital Asset Lifecycle Management
oChaired steering committees with executive committees and business departments
oEurope Users: +340
DAM Data Marketing Marketing Automation Adobe Experience Manager (AEM) Content Supply Chain
Le Bon Marché - LVMH Group
Senior Digital Consultant - Digital Transformation
LUXURY GOODS
November 2022 - January 2025 (2 years and 2 months)
Paris, France
Scoping and implementation of 2 solutions: DAM (Digital Asset Management) and Audiovisual Production Request Management. Assisted the IT department and business teams in streamlining their processes and identifying digital solutions to meet their needs. Scope: Client Marketing Dept., Artistic Dept., and Commercial Dept. - Solutions: Bynder & Adobe Workfront
o+30 interviews: Assessment of applications & functionalities,
oIdentification of key needs, criteria, and writing of use cases
oRFI: 8 vendors identified, 4 question grids established (450 questions), 5 analyzed, 2 recommended
oAssisted business teams and managed shortlisted vendors, then integrators
oRecommended and managed deployments: scope, project plan, roadmap, team, budget, KPIs
oMapped processes across the 3 departments with recommendations and implementation of an optimized process
oReported, advised, and chaired steering committees with the executive committee (DMC, DA, DSI, DAF)
Adobe Workfront Bynder DAM Process Optimization Adobe Fusion
GIVENCHY
Product Manager DAM & Product Owner PIM
LUXURY GOODS
March 2021 - September 2022 (1 year and 7 months)
Paris, France
Mission: Represent business teams during the implementation and connection of a PIM - Akeneo & a DAM – Bynder, to serve the new Salesforce Commerce Cloud website (MVP Scope) - POC: First house of the LVMH group.
oWrote user stories & managed DAM & PIM backlogs (SCRUM Methodology)
oDefined and documented processes and business rules across all tools (PLM/SAP/PIM/DAM/CMS/SFCC)
oTook charge of DAM configuration and monitored data migration
oTested applications and scenarios,
oTrained users, identified and alerted on risks, open points, and changes
oManaged external service providers: vendors and integrators.
oIdentified KPIs, quick wins, opportunities, needs, open points and alerted on risks
oEnsured regular reporting & chaired steering committees with Top Management, Executive Committee & LVMH group
oDefined the roadmap
oEvolved the product post Go-Live: e-concessions, internal catalog, clienteling app, after-sales service, logistics, BI, SFMC…
PIM DAM Akeneo Bynder Data Management

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Master 2 E-Marketing and CRM
ICD Paris Groupe IGS (work-study)
2008
Master 2 Management of Commercial Units
MMD of Lille 2
2008
Mémoire : « La gestion du changement dans un contexte de mutation organisationnelle »

Product Owner
SCRUM Alliance
2018
Email Specialist
Salesforce Marketing Cloud
2018

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Strategy Consultant

Lucile Reysset

Project Director, Product Manager, Product Owner

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