Lucile Nourtier

With over 15 years of experience in media and digital agencies (Dentsu, Publicis) and 5 years as an independent consultant, I work with companies and agencies to align marketing strategy and operational execution.

I help my clients structure their acquisition strategy (SEO, SEA, Paid Social, Affiliation), manage their performance (reporting, budget allocation, ROAS optimization), and streamline collaboration between marketing, data, CRM, and sales teams. My approach is pragmatic, impact-oriented, with a strong test & learn culture.

On assignment, I can:

Challenge and co-build your digital strategy (acquisition, branding, CRM…)

Manage your agencies or internal teams during transformation phases

Step in for interim management periods

Support an agency change (tender management, integration)

My guiding principle: transform a vision into a concrete, measurable action plan embodied by the teams. I establish effective rituals, clarify objectives, and create collective dynamics.

Among my references: Arkose, Skill&You, Maisons du Monde, Printemps, Sodebo, Place des Tendances, Made in Design.