Lucile Mignot

Digital and event communication services:

- Digital marketing audit;

- Logo & graphic charter creation;

- WordPress CMS website design;

- SEO optimization;

- Development of print communication strategies;

- Photos & reels;

- Content writing (blog, social media);

- Event communication (press, radio, urban campaign, etc.) and online booking system;

- Email campaigns with web traffic acquisition. Do not hesitate to contact me to share your project.

In charge of Estemax's online and offline communication at the Kédange-sur-Canner and Gondreville sites:

- Analysis of consumer trends and typologies,

- Analysis of digital strategy in line with the overall strategy,

- Website maintenance and content publication,

- Management of the website's referencing strategy and its positioning on search engines (SEO netlinking, SEA),

- Establishment of the editorial calendar and content production (Facebook, Instagram),

- Implementation of sponsorships and analysis of campaign results,

- Management and organization of sales tools (documentation, videos, images, promotional materials, ...),

- Development of media plans and online and offline promotional campaigns,

- Monitoring of results in terms of traffic acquisition and customer loyalty,

- Implementation of competitive and technological monitoring to stay informed of the latest web innovations and trends.

- Organization and planning of internal and external events,

- Creation of photos and video montages for both dealerships that align with the company's vision, with the aim of creating content for social media,

- Ensuring budget monitoring for marketing and communication,

- Representing and managing relationships with partners and media,

- Analyzing customer satisfaction after each event,

- Implementation of lead acquisition strategies.

The primary goal of the Arts Office (BDA) is to promote art through various activities within the IAE. The main objective is the realization at the end of the cycle of the event "on the theme of cultures" allowing each student to come and taste typical dishes and wines representing many countries around the world. Throughout the year, we collect funds for the smooth running of this event. My mission was to plan events, estimate the necessary resources, apply team management, and strengthen intra-office relationships.