Freelancer profile translated to English.
Back to original languageAbout Lucile
With 10 years of experience in digital communication in agencies and for clients, I am the bold pen that will accurately capture your brand to support your content strategy.
My areas of expertise:
✍🏻 Copywriting for brands and leaders (LinkedIn ghostwriting)
🚀 Social media content strategy (targets, appropriate platforms, editorial line)
📸 Influencer Relations
📱 Social Media Management (community engagement, moderation, campaign creation).
For the past four years, I have been supporting various brands and agencies as a freelancer in the following sectors:
💎 Fashion / Beauty / Jewelry (Les Néréides USA, Newman, Playtex, Collosol)
🍷 Wines & Spirits (Château de Berne, Nicolas Feuillatte)
🍽️ Restaurants (Maison Lenôtre, Piperno from the ETLB group)
🛎️ Hospitality (Relais & Châteaux, Best Western).
👶🏻 Early Childhood (Pereski birth gifts, Yoto Player)
My strength lies precisely in my ability to move from one project to another, drawing richness from each universe explored. Trust my sparkling, joyful, and adaptable personality to support you on a daily basis or for specific missions.
💻 Client references & detailed expertise on my website: lm-lesmots.fr
French
Native or bilingual
English
Fluent
Can work on-site
Paris 18e Arrondissement (up to 50km)
Experience
- Les Néréides USADigital Communication / Influencer MarketingE-COMMERCEJanuary 2021 - Today (5 years and 5 months)As a freelancer, I support the official distributor of the brand in the United States with the following tasks:- Annual Marketing & Communication Plan- Influence Campaigns- Community Management- Proposal and follow-up of Capsule Collections
- Agence DIRECopywriterFASHION AND COSMETICSMarch 2023 - Today (3 years and 2 months)Paris, FranceCopywriting for Instagram captions, stories, and newsletters for the following clients:🏨Best Western France (hospitality)💦 Collosol Paris (beauty)⚕️Hygée (food supplements)👙 Playtex France (lingerie)
- PereskiSocial Media & Content ManagerE-COMMERCESeptember 2022 - February 2023 (6 months)👀 Pereski offers black and white learning cards to support the cognitive development of young children from birth, based on neuroscience.For this client:- Day-to-day social media support- Content strategy- Creation and integration of newsletters- Community Management- Customer service management- Influencer Marketing
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Education
- Master in Marketing, Design, and InnovationICN Business School2012Mémoire de fin d'études en anglais : Retro Fashion, making new values from old styles, une enquête de 8 mois parmi les subcultures "rétro" et "vintage" de Paris. Définir la différence entre les phénomènes Rétro, Vintageet seconde-main, proposer une étude des consommateurs type et développer des recommandations stratégiques pour des expériences shopping alternatives.
- Hypokhâgne / Khâgne (Preparatory classes for Grandes Écoles)Lycée du Parc2008