Freelancer profile translated to English.
Back to original languageAbout Lucile
I support companies, experts, and creators in the strategic decisions that allow them to grow their audience, their offers, and their business.
My approach is based on a global vision of digital business development: positioning, content strategy, acquisition, monetization, customer journeys, digital products, and performance analysis.
After more than 9 years developing my own online media and businesses, I now act as a strategic partner for leaders who wish to take a step back, identify their growth levers, and structure a coherent strategy.
I intervene in particular on:
• Positioning and differentiation
• Content strategy and audience development
• Structuring offers and product ecosystems
• Analysis of customer journeys and conversion funnels
• Monetization and growth strategy
• Data analysis and decision support
• Prioritization of high-impact actions
• Construction of strategic roadmaps
I do not replace operational teams: my role is to provide an external perspective, challenge assumptions, identify opportunities, and define the most relevant actions to achieve the set objectives.
I particularly appreciate environments where the link between content, marketing, product, and business needs to be made to build sustainable growth rather than multiplying actions without a global vision.
Spanish
Basic
Italian
Conversational
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- SAS Le van migrateurComplete management of acquisition, content, conversion, and retention of a digital audience.E-COMMERCEDecember 2017 - Today (8 years and 6 months)Fontainebleau, FranceBusiness Management
- Strategy Definition
- Financial Management
- Indicator Tracking
- Service Provider Coordination
- Partnership Development
- Popularization
- Process Optimization
- Customer Satisfaction Management
Digital Marketing- SEO
- Newsletter
- Podcast
- Social Media
- Sales Funnel
- Automations
Content Creation- Digital and educational content creation
- Blog (popularization)
- Podcast
- Video and written training
- Webinars
- Digital Products
📈 35,000 SEO visitors/month👥 22,000 Instagram followers🎙️ 100,000+ podcast downloads📚 Creation and marketing of digital products🎪 Organization of events up to 400 participants🚐 Company founded in 2017 and still active - Lucile HétierFreelanceCONSULTING AND AUDITSJanuary 2016 - June 2018 (2 years and 5 months)For two years, I assisted companies in creating and developing their online presence. Through website design, I helped my clients clarify their positioning, showcase their offerings, and improve their visibility. This experience allowed me to understand the challenges entrepreneurs face when developing their business online and to develop an approach focused on business objectives, user experience, and digital communication. It now forms a solid foundation for my understanding of digital ecosystems and online growth levers.
- Community ManagerIFAG AlumniSOCIAL NETWORKSSeptember 2016 - March 2017 (7 months)Paris, France- Management of Alumni networks: Facebook, Instagram, Twitter, and LinkedIn. Regular increase in engagement rate, which almost doubled in 6 months.- Website maintenance and bug fixing - Web Integration- Participation in website redesign- Organization of an event in Silicon Valley
Recommendations
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Education
- Master 2 Digital CommunicationSup de com2018
- Master 2 Digital CommunicationSup de com2018L'école de communication Sup de Com, complétée par une formation chez Icadémie, m'a permise d'acquérir de nombreuses notions professionnelles. J'ai fait mes 5 ans d'études en alternance, chez Snecma, La Poste et IFAG Alumni. J'ai fait mes 2 premières années d'études à l'IUT de Fontainebleau : IUT GEA (Gestion des entreprises et des administrations).