About Lucile
French
Native or bilingual
English
Fluent
Italian
Basic
Experience
- IIZII DécorationHead of CommunicationNovember 2021 - July 2022 (8 months)03100 Montluçon, FranceDefinition and implementation of the company's communication strategy aimed at developing traffic and turnover:- Define brand image and graphic identity- Implement digital campaigns- Define KPIs and analyze the results of campaigns carried out- Produce all of IIZII's editorial content: SEO website content, flyers, blog...- Lead social media strategy and community management of Facebook, Instagram, Pinterest, Linkedin pages and e-reputation- Manage press relations: press conferences, press releases, influencer marketing (influencer events and partnerships)
- ENGIE HOME SERVICESMarketing and Communication OfficerENERGY AND UTILITIESSeptember 2019 - October 2021 (2 years and 1 month)14 Rue François de Sourdis, 33000 Bordeaux, FranceOperational implementation of internal communication:- Creation and launch of commercial operations- Display of results, animation of commercial challenges- Creation of flyers, brochures, commercial materials, etc. and animation of visual materials Operational implementation of external communication:- Preparation and implementation of recurring local or regional promotional operations (flyers, commercial animations, mailing, emailing, SMS, displays…)- Organization of direct marketing operations and negotiation with various partners and suppliers- Organization of trade shows, fairs, and various eventsOperational implementation of external communication:- Preparation and implementation of recurring local or regional promotional operations (flyers, commercial animations, mailing, emailing, SMS, displays…)- Organization of direct marketing operations and negotiation with various partners and suppliers- Organization of trade shows, fairs, and various events
- Sup de Pub - INSEEC UMember of the School Promotion TeamEDUCATION AND E-LEARNINGOctober 2018 - October 2021 (3 years)Bordeaux, FranceParticipation in trade shows and forums to present and promote the school to potential future students
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Education
- Master of ManagementSup de Pub - INSEEC U2021Master 2 Stratégies éditoriales et content management
- Master 1 Content Marketing and Editorial Production, CommunicationSup de Pub - INSEEC U2020Master 1 Marketing de contenu et production éditorirale , Communication