Freelancer profile translated to English.

Description

Digital Communication & Project Management Consultant 🚀

Looking to give your online presence a new dimension? I will guide you in designing and implementing digital communication strategies that transform your objectives into concrete results.

With a dual European and North American expertise, I combine strategic vision with operational agility. My international background has allowed me to develop strong adaptability and demanding rigor, essential for transforming your brand objectives into tangible results.

My expertise at your service:

Strategy & Editorial:Design of omnichannel content strategies (SEO, social media, newsletters) to increase your visibility and notoriety.

Social Media & Influence:Social media strategy, community management, and UGC/influencer campaign management to unite around your company's DNA.

Web Project Management:Website redesign, CMS management, UX/UI optimization, and content integration. I bridge the gap between your business needs and technical teams.

Performance & Data:Analysis of your KPIs (Google Analytics, Meta Ads) to manage your campaigns with agility and maximize your ROI.

Why collaborate with me?

Versatile and results-oriented, I immerse myself in your challenges to offer concrete, turnkey solutions. My approach combines creativity, technical mastery of digital tools, and a true performance culture.

Do you have a project in mind or need a digital boost? Let's discuss your ambitions during an initial conversation.

📩 Contact me directly to start our collaboration!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Intact
Senior Communications Advisor
BANKING AND INSURANCE
January 2025 - Today (1 year and 5 months)
Montréal, Canada
- Created, reviewed, and updated Workday help articles and documentation in alignment with Intact’s internal standards, while providing recommendations on best practices.

- Identified, analyzed, and diagnosed major issues within help articles and proposed actionable improvements to enhance clarity and efficiency.

- Ensured all content was written in a clear, concise, and accessible way for employees and managers across the organization.

- Tracked and maintained the project deployment plan to support smooth and timely execution.

- Collaborated closely with HR expertise teams on all knowledge base and help content initiatives.

- Delivered training and support to internal teams and HR experts on content standards, guidelines, and documentation procedures.

- Identified opportunities to improve processes, automate workflows, and drive operational efficiency.
Internal Communication Workday HR Communication Content Writing Communication Strategy
Média Groupe
Marketing & Partnerships Coordinator
PRESS AND MEDIA
March 2024 - October 2024 (7 months)
Montréal, Canada
Website Management

- Led the deployment of NEO’s new corporate website by coordinating all pages with the web developer, building the site structure, and creating UX/UI-informed wireframes to optimize user experience and navigation.
- Produced SEO-optimized content and managed CMS integration
- Developed internal and external communication strategies to promote the website, strengthen company awareness, and support visibility among clients, partners, and prospects.
- Monitored website performance metrics through Google Analytics and implemented continuous improvements using Screaming Frog to enhance user experience and engagement.

Marketing & Sales Tools

- Created and updated marketing assets for the sales team, including media kits, marketing studies, exclusive offers, and a structured directory of 500+ properties.
- Analyzed NEO’s market share within the Canadian out-of-home advertising industry to support strategic positioning.
- Interpreted and simplified consumer marketing data to make insights accessible and actionable for internal stakeholders.

Partnerships

- Managed relationships with 40+ partners, overseeing partnership operations and sponsorship initiatives for key industry events.
- Supported brand visibility and reputation development within the Canadian advertising market through targeted partnership strategies.

Communications & Public Relations

- Oversaw all internal and external corporate communications.
- Wrote and distributed press releases to strengthen media presence and corporate messaging.
- Managed social media accounts for Média Groupe brands (LinkedIn & Instagram), ensuring consistent company voice and impactful content.
- Tracked and analyzed social performance using Sprout Social to improve reach, engagement, and content strategy.
Website Design Social Media Partnerships Communication Strategy Public Relations
DECATHLON
Communications Manager
SPORTS
November 2022 - July 2023 (8 months)
Lille, France
Communications Manager for the 3 content tools used at Decathlon:

Sphere: CMS for content creation and publication (used by over 650 employees in 20 countries)
Origami: Front-office for website management, enabling website creation and integration of content from the CMS
PixL: DAM (Digital Asset Management) centralizing approximately 5 million media assets, used by over 2,000 employees for internal and external distribution of photos, videos, and packshots

1/ COMMUNICATION STRATEGY MANAGER

Strengthening the internal awareness and credibility of the tools through awareness and training campaigns
Developing a dynamic communication plan to promote new features and encourage tool adoption
Creating and managing an internal website: CMS administration, developing the site structure and UX/UI interface, SEO writing, user interviews, and writing guides for use and articles on digital marketing trends and AI
Developing and launching the international version of the website, in English
Analyzing newsletter (Sarbacane) and website (Google Analytics) performance for continuous optimization

2/ USER SUPPORT

Producing 4 bilingual monthly newsletters aimed at strengthening the awareness and usage of the tools
Daily support to users to improve their mastery of the tools
Onboarding new users with tailored training programs
Translating online training to ensure adapted access for international teams

3/ SUPPORT TO PRODUCT OWNERS

Close collaboration with Product Owners to strengthen communication of the tools to users, and develop resources and support tailored to their needs.
Emailing Web Writing Communication Strategy Internal Communication Digital Project Management