Freelancer profile translated to English.
Back to original languageAbout Lucile
STUDIO LUMIA: a sunny and strategic creative studio ✨
I transform committed organizations into visible, credible, and desirable brands.
A strong brand doesn't shout. It shines.
My role is to reveal this radiance: clarify a vision, align a positioning, structure a universe, and give it a clear and coherent signature.
I work at the intersection of **art direction and brand strategy**: thinking about the substance, affirming the form, and creating a presence that stands out with precision.
EXPERTISE
🌟 BRANDING & VISUAL IDENTITY
Logo, graphic charter, social media kit, guidelines, complete graphic universe.
🌟MOTION DESIGN & BRAND FILM
Concept, storyboard, art direction, editing, animation, and variations.
🌟WEBDESIGN & UX/UI
Showcase or e-commerce websites, landing pages, clear, aesthetic, and effective interfaces.
🌟STUDIO PARTNER
Monthly creative support to maintain a consistent brand over time.
APPROACH & POSTURE
After5 years in an agencyin Art Direction and video supervision, I chose independence to build more aligned, ambitious, and lasting collaborations.
Solo studio and network power: I surround myself with reliable partners (developers, copywriters, videographers) when the project requires it.
My goal: to create coherence that is seen... and felt.
Reveal your brand's brilliance.
SUPPORT
💌 Available for one-off projects or long-term collaborations.
English
Fluent
French
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- Studio LumiaFreelance Art Director — Visual Identity, Website & Motion Design VideoPUBLISHINGDecember 2019 - Today (6 years and 6 months)Lyon, FranceReveal your brand's brilliance.Strategic and creative support for startups, institutions, and committed companies in structuring and deploying their brand image.MAIN MISSIONS• Branding & Brand Strategy:positioning clarification, mood boards, art direction, visual storytelling• Visual Identity:logo, graphic charter, guidelines, social media kit, print & digital variations• Motion Design & Brand Video:concept, storyboard, 2D animation, video branding, multi-format variations• Web Design & UI:showcase websites, landing pages, clear and aesthetic interfaces (Figma)• Monthly Support (Recurring):outsourced art direction for growing brandsAPPROACHStrategic clarity + strong art direction + structured and directly usable deliverables.
- UnboxedArt Director & Head of Post-ProductionDIGITAL AND ITSeptember 2020 - December 2025 (5 years and 3 months)Lyon, FranceResponsible forvideo art directionand the completepost-productionworkflow for the agency's clients (digital campaigns, social media, corporate content, events, employer branding materials).RESPONSIBILITIES• Video Art Direction:definition of graphic universes, visual consistency, branding, and overall style• Video Editing:narrative pacing, visual storytelling, short and long formats (social, ads, corporate)• 2D Motion Design:animations, titles, transitions, animated infographics, packshots• Sound Design & Mixing:audio integration, balancing, sound branding• Multi-Format Variations:reels, stories, advertising formats, event versions• Production Management:schedule coordination, deliverable tracking, client and project manager communication• Workflow Supervision & Optimization:file organization, templates, internal process improvementGOALProduce visually impactful content, consistent with brand strategy and adapted to multi-platform requirements.
- SEE Critical Comms GroupCommunication Officer (Digital & Corporate)TELECOMMUNICATIONSApril 2019 - May 2020 (1 year and 2 months)Lyon, FranceManaged group-level digital, internal, and event communication, with a focus on brand consistency, visibility, and material structuring.MAIN MISSIONS•Communication Strategy:communication plan, key messages, internal coordination•Digital Communication & Web Marketing:social media management, content creation, performance tracking•Website:redesign, updates, content, optimization of online presence•Sales Materials:catalogs, product sheets, corporate presentations•Event Communication:organization and coordination of event-related materials•Press Relations:follow-up and external communicationSKILLSProject management, content structuring, B2B communication, overall brand/material consistency.
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Education
- Digital Project Manager - Motion DesignDigital Campus2021Gestion d’un projet de production d’une solution design digitale Mise en œuvre d’une stratégie webmarketing Production d’une solution web design Création de contenus digitaux - motion design
- Master Manager de la Marque - Spé : CREA360ISCOM Lyon, , Lyon (69)2020Graphic design, briefs créatifs, veille créative, motion design, rédaction, management de la marque.