Freelancer profile translated to English.
Back to original languageAbout Lucile
ART DIRECTION & MOTION DESIGN, for those who want an image that matches their mission.
A strong brand doesn't shout. It radiates. ✨
I'm Lucile, an independent art director based in Lyon. I work at the intersection **between art direction and brand strategy**: thinking about the substance to affirm the form.
After 5 years in agencies as an Art Director and Video Post-Production Supervisor, I chose independence for aligned and long-lasting collaborations.
A sunny, human, structured, and premium approach.
FOR WHOM?
💡 Growing startups that need to quickly appear credible
💡 Engaged institutions and organizations wanting to be visible and coherent
💡 Companies looking for a reliable and structured partner
💡 Agencies for senior Art Director / Graphic Designer + Motion Designer support
MY EXPERTISE
🌟 BRANDING & VISUAL IDENTITY
Strategy, positioning, logo, graphic charter, social media kit, complete visual universe. Starting from €1,500.
🌟 MOTION DESIGN & BRAND FILM
Concept, storyboard, art direction, editing, animation, and social media variations. Starting from €1,000.
🌟 WEBDESIGN & UX/UI
Showcase sites, e-commerce, landing pages, design systems. Starting from €1,200.
🌟 STUDIO PARTNER (monthly support)
Outsourced art direction to maintain long-term consistency. Starting from €250/month.
MY APPROACH
🌞 Art direction + video supervision: I lead the overall visual universe.
🌞 Sunny yet rigorous approach: a clear method, solid and consistent deliverables.
🌞 Solo studio, network strength: with reliable partners (developers, copywriters, videographers) when the project requires it.
Reveal your brand's brilliance 💫
💌 One-off projects or long-term collaborations.
📍 Lyon, Saint-Étienne, Grenoble, Annecy, Chambéry - remote work possible anywhere in France.
English
Fluent
French
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- Studio LumiaFreelance Art Director — Visual Identity, Website & Motion Design VideoPUBLISHINGDecember 2019 - Today (6 years and 8 months)Lyon, FranceReveal your brand's brilliance.Strategic and creative support for startups, institutions, and engaged companies in structuring and deploying their brand image.MAIN MISSIONS• Branding & Brand Strategy:positioning clarification, mood boards, art direction, visual storytelling• Visual Identity:logo, graphic charter, guidelines, social media kit, print & digital variations• Motion Design & Brand Video:concept, storyboard, 2D animation, video branding, multi-format variations• Web Design & UI:showcase sites, landing pages, clear and aesthetic interfaces (Figma)• Monthly Support (Recurring):outsourced art direction for growing brandsAPPROACHStrategic clarity + strong art direction + structured and directly usable deliverables.
- UnboxedArt Director & Post-Production ManagerDIGITAL AND ITSeptember 2020 - December 2025 (5 years and 3 months)Lyon, FranceResponsible forvideo art directionand the completepost-productionchain for the agency's clients (digital campaigns, social media, corporate content, events, employer branding materials).RESPONSIBILITIES• Video Art Direction:definition of graphic universes, visual consistency, branding and overall style• Video Editing:narrative rhythms, visual storytelling, short and long formats (social, ads, corporate)• 2D Motion Design:animations, titles, transitions, animated infographics, packshots• Sound Design & Mixing:audio integration, balancing, sound branding• Multi-format Variations:reels, stories, advertising formats, event versions• Production Management:schedule coordination, deliverable tracking, client and project manager exchanges• Workflow Supervision & Optimization:file organization, templates, improvement of internal processesOBJECTIVEProduce high visual value content, consistent with brand strategy and adapted to multi-platform requirements.
- SEE Critical Comms GroupCommunications Officer (Digital & Corporate)TELECOMMUNICATIONSApril 2019 - May 2020 (1 year and 2 months)Lyon, FranceManagement of digital, internal, and event communication at the group level, with a focus on brand consistency, visibility, and material structuring.MAIN MISSIONS•Communication Strategy:communication plan, key messages, internal coordination•Digital Communication & Webmarketing:social media management, content, performance•Website:web design overhaul, updates, content, online presence optimization•Sales Materials:catalogs, product sheets, corporate presentations•Event Communication:organization and coordination of event-related materials•Press Relations:follow-up and external communicationSKILLSProject management, content structuring, B2B communication, overall brand/material consistency.
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Education
- Digital Project Manager - Motion DesignDigital Campus2021Gestion d’un projet de production d’une solution design digitale Mise en œuvre d’une stratégie webmarketing Production d’une solution web design Création de contenus digitaux - motion design
- Master Manager de la Marque - Spé : CREA360ISCOM Lyon, , Lyon (69)2020Graphic design, briefs créatifs, veille créative, motion design, rédaction, management de la marque.