Freelancer profile translated to English.
Back to original languageAbout Lucile
My training provided me with comprehensive technical and artistic learning, graduating with honors from a DEUG in Arts, a Bachelor's degree, and a professional Master's degree in Graphic Design and Multimedia, as well as a second Bachelor's degree in Web and Project Management. I have been working as an independent artistic director and graphic designer since 2013.
Whether you want to create, revamp, or improve your visual identity, find relevant, creative, and personalized graphic solutions, convey a clear and consistent image of your company and its values, stand out from the competition, gain visibility, or benefit from a fresh perspective on your company's visual communication, my role will be to support and advise you on the choice of appropriate media for your deadlines and budget.
I offer a tailor-made service to create the communication materials you need to best reflect your image and/or convey your messages effectively. Listening, support, advice, creativity, and professionalism are the foundations of my work.
I offer my services for:
EDITORIAL
- Mock-up creation
- Layout execution
- Iconographic research
- Perfect mastery of typographic rules
ILLUSTRATION
- Traditional & vectorized
- Pictograms
BRANDING
- Logo
- Visual identity
- Graphic charter
- Pictograms
- Stationery variations
VISUAL COMMUNICATION
- Posters
- Catalogs, booklets, books, programs, brochures, flyers
- Banners
COMMUNITY MANAGEMENT
- Manage your social networks (Twitter, Instagram, Facebook)
French
Native or bilingual
English
Conversational
Spanish
Conversational
Chinese
Basic
Remote only
Primarily works remotely
Experience
- LUCILE BOURIAUDSELF-EMPLOYED / FREELANCEARTS AND CRAFTSSeptember 2013 - Today (12 years and 9 months)Anglet, FranceArtistic Director / Graphic Designer / Infographer / Web Designer - Print & WebDesign, creation, management, and execution of all communication materials: posters, logos, brochures, magazines, books, illustrations, signage, websites, community management... Subject to VAT.
- B comme bois et Oz'artCOMMUNICATION MARKETING MANAGERJune 2021 - Today (5 years)Anglet, France✅ Strategy & Brand Image
- Develop impactful campaigns to promote the company's values (quality, expertise, tradition, service, loyalty, professionalism).
- Develop and strengthen the image of B comme Bois, particularly through the creation of a sound identity, our mascot Bosco, and a strong graphic charter.
- Similarly for Oz'art with the creation of a new graphic charter.
✅ Digital & Website Redesign- Lead the complete redesign of the bcommebois.fr website to modernize its design and improve user experience.
- Develop innovative digital solutions to simplify communication with clients and partners (catalog flipbooks, interactive tools, new software, content management).
- Creation of an intranet to facilitate internal communication between all branches (Bouney -> Anglet, Beaumartin -> Bruges, Batibois -> Rodez and Gaillac, and BATS -> Les Deux Sèvres) as well as for the 2 Oz'art stores (Bayonne and Valence).
✅ Creation & Management of Marketing Materials- Create and update all B comme Bois catalogs, optimizing their presentation and distribution (print and digital).
- Design impactful communication materials: posters, flyers, POS displays, radio ads, promotional videos, newsletters, social media posts.
✅ Internal and External Communication- Manage digital communication and social networks to enhance visibility and engagement.
- Coordinate communication with internal teams and suppliers, particularly for partnership offers and product highlighting.
✅ Advertising & Events- Manage the creation and distribution of advertising campaigns (e.g., Oz’Art radio ads).
- Organize and promote professional and commercial events to boost the brand.
- 364 communication - Magazine Côte basque madameARTISTIC DIRECTORDIGITAL AND ITDecember 2018 - December 2020 (2 years)Bidart, France- Brief taking- Graphic conception and creation (print, web, charter, illustrations, advertising messages, digital...)- Strategy & Marketing- Service Design- Web Design- Execution- Client presentation (travel)- Technical follow-up (with team)- Project management (with team)- Client follow-up (with team)- Conception, layout, and graphic project management (print and web) of Côte Basque Madame magazine- Organization and management of events for Côte Basque Madame...All this for a diverse group of clients and the Côte Basque Madame magazine
Reviews
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Education
- EasyCatalog for Adobe InDesign®Galilée Formation Lormont2018Niveau : Formation validée EasyCatlog est un logiciel qui permet à partir d’une source de données (exemple excel), de générer de manière automatique une mise en page dans Indesign ®. Cela permet de réduire le temps de préparation des pages et de garantir que vos documents restent sans erreur.
- BACHELOR'S DEGREE IN COMPUTER SYSTEMS AND SOFTWAREIUT of Bayonne and Basque Country, Anglet2012spécialité Gestion de projet et Web, mention AB
Certifications
- TOEIC English Level: B1Wall Street English France2021