Lucile Barret

Looking to increase your visibility on Google, create a high-performing website, or enhance your skills in WordPress and SEO? I can help.

With over 15 years of experience in digital strategy, including 8 years as Marketing Director for a portfolio of 20 high-traffic sites (up to 5 million page views per month), I have developed both a strategic and highly operational vision of the web. I have managed ambitious growth projects, led teams, and achieved concrete results: +1,600% SEO growth in one year, +97% conversion rate, and €45,000 in revenue in the first year of my independent activity.

As an SEO consultant, I work with VSEs and SMEs looking to improve their search engine visibility. My approach is comprehensive: technical audit, semantic analysis, on-site and off-site strategy, followed by concrete and actionable recommendations, adapted to the reality of each structure. I don't just deliver a report: I support my clients in the implementation and monitoring of results.

In WordPress website creation, I design sites that are clear, well-structured, and SEO-optimized from the start. Each project is designed to meet the real needs of small businesses: a site that is easy to manage, visible on Google, and effective in converting visitors into customers.

In training, I lead WordPress and SEO sessions for training organizations, with diverse audiences (employees, business owners, job seekers, etc.). My teaching method is practical and progressive: I always start with the learners' real needs to provide them with immediately applicable skills.

If you would like to discuss your project, please do not hesitate to contact me.

For 8 years, I held a broad-spectrum management position, combining strategic vision, team management, and daily operational oversight.

I defined and managed the overall SEO strategy (on-site & off-site) for a portfolio of 20 high-traffic sites, ensuring both editorial coherence and technical performance. This multi-site management led me to develop a rigorous approach to prioritization and continuous optimization, with regular monitoring of key indicators: traffic, acquisition, conversion.

I managed a multidisciplinary team of over 6 employees and service providers (writers, graphic designers, web developers, and integrators), coordinating their work around common objectives and controlled deadlines. I was also responsible for managing the marketing budget and strategic reporting to senior management.

Editorially, I structured and managed large-scale content production, ensuring consistency of the editorial line across all sites, while adapting formats to SEO requirements and target audience expectations.

Results achieved: +1,600% SEO growth in one year, +97% conversion rate, up to 5 million page views per month.

In this unique marketing management role, I was responsible for the entire digital and marketing strategy of this online printing company (iloveprint.fr), working closely with external service providers whom I coordinated.

I defined and implemented the e-commerce site's visibility strategy, focusing on natural referencing (SEO), content production, and product page optimization. In parallel, I managed the brand's communication through regular email campaigns, social media presence, and the creation of print materials. All these actions were carried out consistently around a common editorial line.

I also regularly monitored performance (traffic, user behavior, sales) to continuously adjust actions. Finally, I actively participated in product development: competitive analysis, sourcing, and support for launching new items.