Freelancer profile translated to English.

Description

Hello and welcome!

My name is Lucile, I am 33 years old and I have been working in communication and marketing since 2016. Currently CMO, I also work as a freelancer to support companies with their marketing strategy, global communication, and brand positioning challenges.

🔧 My expertise covers:

- 360° Marketing & Communication Strategy

- Audit, optimization, and management of marketing campaigns

- Creation and management of graphic charters & websites

- Content production: writing, graphic design (Adobe Suite, Canva), video editing

- Tools & Performance Management: Google Analytics, Power BI, ROI

- Project Management: team coordination, Asana, Slack

- Implementation and monitoring of CSR (e.g., Ecovadis)

- Monitoring, benchmarking, and strategy adjustment according to market trends

- Management and complete administration of your Intranet via SharePoint

- Event Management: organization of team buildings, seminars, afterworks

📩 Whether you are looking for specific expertise, operational support, or an outsourced marketing department, I adapt to your needs and priorities.

Let's discuss your project!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Humade Group
CMO
CONSULTING AND AUDITS
June 2022 - Today (4 years)
Paris, France
- Definition of the global Marketing strategy for the HUMADE group
- Design and implementation of personalized communication strategies for each of the group's 6 subsidiaries
- Audit and optimization of marketing campaigns
- Leadership and management of the Communication & Marketing team
- Creation and management of graphic charters and websites for the subsidiaries
- Proficiency in marketing analysis and reporting tools (Google Analytics, Power BI)
- Proficiency in major graphic design tools (Adobe Suite, Canva)
- Implementation and management of the Intranet (SharePoint) and CSR (Viva Engage)
- Proficiency in project management tools (Asana, Slack)
- Video editing and audiovisual content production
- Implementation and management of the marketing budget and ROI calculation
- Participation in the implementation of the CSR policy (Ecovadis Silver, ...)
- Competitive intelligence and ability to adjust strategies based on market trends
- Management of strategic partnerships
- Event Management (Afterworks, Team-Building, Seminars)
Microsoft SharePoint Microsoft Copilot Video Editing Communication Strategy Content Marketing
TALEO
Head of Communication & Marketing
CONSULTING AND AUDITS
May 2019 - June 2022 (3 years and 1 month)
Luxembourg, Luxembourg

- Management of the Communication & Marketing Department at Taleo Group
- Communication Audit
- Development, implementation, and monitoring of the communication strategy
- Overhaul of the group's visual identity
- Management of the Wordpress console
- Management of the Taleo mobile application back office
- Content creation
- Internal & external communication management
- Management of interactions with the Taleo community
- Social media management and engagement
- Participation in the implementation of the CSR policy
- Event Management
SMETS
Community Manager
FASHION AND COSMETICS
October 2018 - April 2019 (7 months)
Luxembourg, Luxembourg
- Development of the company's digitalization
- Implementation and adherence to the communication strategy
- Management and engagement of social media: Facebook & Instagram
- Creation of web content: photography, graphic design, animations, ...
- Management of interactions with the community
- Partnership research