Freelancer profile translated to English.
Back to original languageAbout Lucie
Are you...
- A marketing or communication director, exhibitor or sponsor at a trade show, looking for someone to manage your participation from A to Z?
- Looking for a senior sales profile to structure or accelerate your development: prospecting, GTM, offers, closing?
- Wishing to develop client events: networking dinners, VIP evenings, exclusive formats or to structure your internal events?
- Are you a hotel, restaurant, wine shop, bakery, pastry shop, player in the tourism, hospitality or foodservice industry, or in wines & spirits and looking for a writer to embody your brand?
I can help you.
With 10 years of experience as a sales manager and B2B event project manager, I work on both the organizer and client sides: business development, exhibitor management, stand management, brand activation, conception and execution of corporate events.
In parallel, I have developed a content writing activity for players in the hospitality, tourism, wine & food sectors.
Clients: Le Negresco, Belles Rives, K2 Hotels, Five Seas, Grand Hôtel du Lac Vevey, Fauchon Paris, Madame Rêve, Mon Service Compris magazine (France Boissons), Nomas Tacos, Côte d'Or chocolate. Contacts: marketing directors, social media managers, product managers, category managers, establishment owners.
What I do:
- Senior business development: structured prospecting, portfolio from scratch, key account closing, GTM structuring
- Trade show participation management (stand, suppliers, logistics, budget)
- Conception and organization of client and internal events
- Brand activation and event marketing plan deployment
- Operational support as a replacement or team support
- Content writing: social media, articles, brochures, newsletters, press releases
- Customer experience consulting: hospitality, catering, B2B events
MBA Tourism, Specialty DATT - IREST - Paris 1 Panthéon Sorbonne University.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris 12e Arrondissement (up to 50km), Bordeaux (up to 50km), Nantes (up to 50km), Rennes (up to 50km), Lille (up to 50km)
Experience
- HUB InstituteDirector of B2B Events & Sponsorship DepartmentSOFTWARE PUBLISHINGAugust 2024 - January 2026 (1 year and 5 months)Paris, FranceManaged a calendar of 18 events/year generating €2M in revenue - from conception to on-site execution. Budget management and KPI monitoring, Business development, multi-stakeholder coordination (sales, marketing, content, suppliers). Project manager for the 3 largest sponsor accounts. Managed 4 employees, revamped processes and the event playbook. Co-developed the 2026 business plan with senior management.
- Reworld mediaBusiness Development Manager (Advertising & Digital Media)PRESS AND MEDIANovember 2023 - August 2024 (9 months)Boulogne-Billancourt, FranceLaunched the commercialization of new digital media assets within Reworld Media's Data & CRM Business Unit (Marmiton, Grazia, Biba, AuFéminin, Envols… 80 B2C press titles) to advertisers and agencies: performance-based digital campaigns, display formats, native advertising, branded content, sponsored articles, CRM relays (newsletters, push notifications). Knowledge of the advertiser & agency/media owner ecosystem.
- MaltTeam Lead Business PartnerSOFTWARE PUBLISHINGJanuary 2023 - September 2023 (8 months)Paris, FranceManaged 2 Business Managers, structured the onboarding program for CAC 40 key account freelancers. Community management and annual engagement program.
Reviews
Delphine
Stairway management
Reviewed on 10/6/2022
Lucie is a true writer! We were immediately won over by her literary style, which also knows how to adapt to a given universe. Our exchanges were very constructive and communication was very fluid. A great discovery!
V
Victoire
France Boissons
Reviewed on 1/21/2022
I hired Lucie to write thematic content for our bi-monthly promotional catalog. The collaboration went very well: Lucie is responsive and proactive. A great mission to repeat with pleasure.
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Education
- Master 1 & 2 Tourism, DATT Specialization - IRESTUniversité Paris 1 Panthéon-Sorbonne2015
- Geography DegreeUniversité Paris 1 Panthéon-Sorbonne2013