Freelancer profile translated to English.
Back to original languageAbout Lucie
Specializing in corporate and marketing materials, I help companies structure and enhance their communication tools.
My unique approach? Combining visual excellence with strategic vision. I create presentations, brochures, and sales materials that are not only aesthetically pleasing but also designed to strengthen credibility, clarify messages, and support business performance.
My main areas of intervention include:
• Redesign and creation of presentations (conferences, committees, webinars, pitches)
• Sales brochures, corporate brochures, and materials
• Graphic harmonization and visual identity adaptation
• Structuring complex content to make it more impactful
I enjoy working on projects that require transforming content into clear, dynamic, and engaging materials. My goal: to make every document a true strategic tool, serving your brand image and business objectives.
Rigorous, creative, and adaptable, I integrate easily into different environments.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FLORETTE FRANCEASSISTANT PRODUCT MANAGERAugust 2024 - September 2025 (1 year and 1 month)Lyon, FranceStrategic Steering & Creation of Sales Tools:• Management of 11 product lines: performance analysis, optimization, and prioritization of commercially promising innovations.• Creation of sales and marketing tools (strategic presentations, sales pitches, product catalogs).• Structuring and formatting market data to facilitate decision-making (opportunities and positioning).• Conducting consumer research to guide positioning and enhance product appeal.
- DIGITIZMEASSISTANT DIGITAL MARKETING & PRODUCTSeptember 2023 - August 2024 (11 months)Lyon, FranceStrategic Marketing & Brand Development:• Creation of client materials (sales presentations, event materials, digital content).• Collaboration with UX/UI and tech teams to design optimized interfaces and user journeys.• Monitoring and analysis of KPIs (conversion, engagement, ROI) and strategic recommendations.• Conducting benchmarks and market research to refine product positioning.• Participation in the company's complete rebranding: definition of the new visual identity and graphic adaptations.• Management of the new website creation (structure, content, technical coordination).• Organization and direction of corporate photo shoots in line with the brand's new visual identity.• Creation and launch of the company LinkedIn page: editorial line, visual identity, and content strategy.
- COGEDIMASSISTANT OPERATIONAL MARKETING MANAGERSeptember 2022 - September 2023 (1 year)Lyon, FranceProject Launches & Multichannel Materials:• Design and deployment of marketing materials (print & digital) to support lead generation.• Management of multi-channel campaigns (print, digital, events).• Performance analysis (leads, conversion, ROI) and optimization of marketing initiatives.
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Education
- MASTERESDES Business School2025Spécialisation : Management et stratégie des entreprises Parcours en alternance (2 ans).
- BACHELORESDES Business school2023Bachelor en commerce. Spécialisation : Entrepreneuriat et développement des affaires. Parcours en trois ans (dont 1 d'alternance).