About Lucie
French
Native or bilingual
English
Fluent
Italian
Basic
Experience
- Blue PixelDigital Project Manager - Lead Generation ManagerDIGITAL AND ITFebruary 2022 - Today (4 years and 4 months)Grenoble, FranceLead Generation:- Development and retention of the client portfolio: Real Estate / Banking / Insurance- Implementation and operational monitoring of campaigns (Google Ads + FB Ads)- Lead collection via our proprietary sites:https://www.on-compare.fr/https://credirama.fr/https://regroupon.fr/Project Management:- Development of the Webservice and our Dispaltlt® tool- Development of our proprietary sites
- GEG - Gaz Electricité de GrenobleSocial Media ManagerENERGY AND UTILITIESMarch 2021 - January 2022 (10 months)Grenoble, France- Monitoring and analysis of feedback based on predefined KPIs- Management and supervision of work with service providers- Definition of the social media strategy for GEG and its new brand Yéli- Deployment of the strategy on the various selected networks according to objectives and target audience: Facebook, Instagram, LinkedIn, Youtube, Twitter- Content creation and simplification of the following topics: Energy Market, Renewable Energies, etc.- Video and Podcast editing via PlayPlay- Community management
- Croix-Rouge françaiseHead of the Food Aid Coordination UnitCIVIC AND SOCIAL ORGANIZATIONSSeptember 2020 - December 2021 (1 year and 3 months)Lyon, FranceVoluntary work - Volunteer Project Manager: "Study on the development of the Social Grocery Store of Lyon"- Benchmark of existing Business Models (Internal / External)- Socio-economic study + Technico-economic study of the sector- Definition of the scope of action for Croix Rouge Mission: "Food Distribution within Squats / Shantytowns"- Participation in the design and distribution of food parcels
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Education
- Master's degree, Offer Design and InnovationICN Business School2018Master's degree, Design de l'offre et innovation
- Vocational Certificate (CAP), Cuisine and related culinary arts, generalL'atelier des Chefs2021Certificat d'aptitude professionnelle (CAP), Cuisine et arts culinaires apparentés, général
Certifications
- Google Ads Video Advertising CertificationGoogle2020
- Google Ads Search Advertising CertificationGoogle2020