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Description

Hello! My name is Lucie and I am an SEO Consultant with a dual role as Project Manager/Product Owner.

I currently have:

- 5 years of experience as an International SEO Manager, in Canada and New Zealand

- 2 years of experience as an E-commerce Project Manager in Paris

I can assist you with various topics, here is a non-exhaustive list:

★ Natural Referencing (SEO)

- Definition of local and international SEO strategies

- Support for migrations: redirection plan, planning, and risk mitigation

- Audits: technical, semantic, internal linking, positioning, UX with Screaming Frog, Google Analytics, and Google Search Console

- Keyword research with Ahrefs, SEMrush

- Content writing briefs

- On-site SEO: URLs, titles, meta descriptions, keywords, alt tags, structured data, Hn tags, redirection and 404 management

- Technical support for complex technical SEO issues: JavaScript, SSR, React, Next.js

- Site structure design and redesign

- Internal linking optimization and link building

- ASO (App Store Optimization)

- Optimization of Google My Business listings, YouTube channels

★ Project Management

- Backlog prioritization

- Agile project management: UX research, user story writing, functional specifications, acceptance testing, etc.

★ Analytics

- Data Studio Dashboard creation

- KPI and objective definition

- Traffic analysis, bounce rate, exit rate, orphan pages

- Google Bot log analysis (SEOLyzer)

I have worked in international agencies: Altima, Accenture Interactive, PHD; and in start-ups at Dayuse.com

My clients:

- In New Zealand: Les Mills International, Les Mills On Demand, Farmers, New Zealand Post

- In Canada/US: Aldo Shoes, Call It Spring, Green Mountain Energy, Intact Insurance

- In France: Babyliss, Orange, ING Direct, Air Liquide

Looking forward to discussing your project!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Dayuse
SEO Manager
HOSPITALITY
October 2021 - January 2022 (3 months)
Paris, France
SEO Manager for about ten markets worldwide
- SEO strategy management: objective setting, KPI tracking
- Technical SEO: Crawl and indexation optimization, full JS site, React.js + Next.js and SSR
- Content audits and briefs for the Brand Content team
- Support for the technical team on SEO optimizations: backlog prioritization, user story writing, collaboration with POs
- Wireframes and functional specifications for new page templates with SEO benefits (landing pages, sub-homes)
SEO Technical SEO Content Marketing Wireframing User Experience Design E-commerce
PHD
SEO Manager
DIGITAL AND IT
April 2019 - September 2021 (2 years and 6 months)
Auckland, New Zealand
- International SEO
Definition and implementation of the SEO strategy for Les Mills and Les Mills On Demand, to support their development in North America and Europe.

- Local SEO
Creation and optimization of 800+ Google My Business listings for New Zealand Post offices.

- Content
Content optimization and development of content strategies: keyword research, existing content audit, opportunity identification, writing briefs for new pages, site structure optimization, etc.

- Technical
Regular technical audits to identify potential crawl and indexing issues and propose technical improvements. Recommendations and QA for SEO migration projects.

- Reporting
Definition of objectives and KPIs to measure SEO performance. Creation of custom Data Studio dashboards for each client and their needs.
SEO Technical SEO Google Data Studio SEO Audit SEO Optimization Web Marketing Strategy Reporting E-commerce
Accenture Interactive
SEO Consultant
DIGITAL AND IT
January 2017 - January 2019 (2 years)
Montréal, Canada
- International SEO
Managed the Aldo account for their SEO strategy in North America and Europe
(6 FR/EN sites). Technical challenge with 100% JavaScript sites (React).

- SEO Project Management
Consultant for NRG (based in Houston, Texas) and IFC (2 FR/EN sites).

- On-site Recommendations
Technical and content audits. Keyword research and page optimization (internal linking, meta data, URLs, content, etc.)

- Off-site Recommendations
YouTube, Google My Business, social networks, link building strategies.
SEO SEO Audit Web Marketing Strategy On-site SEO Technical SEO E-commerce