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Lucie RectenwaldLR

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Freelancer profile translated to English.
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About Lucie

I help brands tell their story and shine across all their communication channels.

After several years in agencies and with clients (La Poste, Cuure, Thomas Marko & Associés, Belong…), I have developed 360° expertise in communication, social media, content, and influence.
My approach combines strategy, creativity, and attention to detail to imagine campaigns that generate buzz, unite, and engage.

What I can do for you:

Develop and manage your communication strategy (internal or external)

Create impactful content: editorial, social media, storytelling, brand content

Manage your influencer and press relations campaigns

Organize your events and brand activations

Optimize your digital presence (SEO, performance, visibility)

My added value: a strategic eye, a creative pen, and a true brand & lifestyle culture.
  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Cuure
    Communication & Content Manager
    HEALTH AND WELLNESS
    January 2024 - January 2025 (1 year)
    Paris, France
    • Management and creation of editorial content (writing, design briefs, shooting) & brand content
    • Implementation of communication operations
    • Deployment of an editorial strategy combining storytelling and visual impact.
    • Design of activations and campaigns to enhance brand awareness.
    • Development of brand partnership strategy
    • Digital optimization - SEO
    Brand Content Content Creation Newsletters Photo Shooting Blog
  • Thomas Marko & Associés
    Social Media & Influence Project Manager
    SOCIAL NETWORKS
    September 2023 - September 2024 (1 year)
    Monoprix Food & Beauty - Speedy - Sanofi - Interfel

    • Strategy for client/prospect social media presence, strategic recommendations
    • Design of editorial calendars, creative concepts, and social media management
    • Identification and management of influencers
    • Design, monitoring, and reporting of paid media campaigns
    • Event organization
    Social Media Event Organization Influencer Relations Editorial Calendar Project Management
  • Belong
    Press & Influence Project Manager
    PRESS AND MEDIA
    August 2022 - September 2023 (1 year and 1 month)
    Paris, France
    • Development of campaigns for brand launches in France and the USA.
    • Management of photo and video shoots, coordination of creative teams.
    • Writing of press releases, press kits, and narratives aligned with the brands' visual codes.
    • Influencer management and creation of unique experiences to enhance campaign visibility.
    • Organization of events highlighting the brands' values and aesthetics.
    Press Release Influencer Relations Event Management Project Management Brand Launch

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Education

  • Master Branding & Art Direction
    ESP
    2025
    Master
  • Bachelor of Communication
    Sup de Com
    2023
    Bachelor

Skill set

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