Lucie Ramon

I support premium brands, venues, and projects in defining their strategy, developing their image, and creating experiences that can be seen, lived, and shared.

I act as an outsourced marketing and image director, from strategic thinking to operational management: positioning, communication, influence, partnerships, talent, events, and brand activations.

My role is to provide clear direction for projects, connect the right stakeholders, and transform brand ambition into concrete, coherent, and desirable strategies.

My areas of intervention:

— Brand strategy, positioning, and communication platform

— Outsourced marketing and image direction

— Influence strategy and talent casting

— Brand partnerships and artistic collaborations

— Design of brand events, activations, and experiences

— Budget, vendor, partner, and team management

— Support for launches, openings, and key moments

— Coordination of high-visibility projects and VIP environments

I work with brands, venues, groups, and agencies in the hospitality, lifestyle, luxury, beauty, fashion, entertainment, and art de vivre sectors.

After several years in agencies and client-side, I have supported projects for brands and houses such as Decathlon, Barrière, Aigle, Perrier, Grand Marnier, Foot Locker, Balmain, Chivas, Badoit, Mumm, Minuty, and Bernard Magrez.

Based in Aix-en-Provence, I operate in the South of France, Paris, and throughout France depending on the missions.

One-off missions, strategic support, or outsourced management.