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Malt Strategy
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Malt Tech Trends 2026
Lucie RamonLR

Lucie Ramon

Outsourced CMO | Marketing & Branding Strategy

€650/day
Aix-en-Provence, FR
8-15 years
Marketing Strategy
Project Management
Event Planning
Brand Positioning
Partnerships

Average response time: 1 hour

Freelancer profile translated to English.
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About Lucie

I support premium brands and venues in structuring a clear, desirable, and profitable brand and marketing strategy.

I act as an outsourced CMO / freelance marketing director for hospitality, lifestyle, and experience venue projects.

My missions include:
– defining positioning and brand platform
– structuring marketing and communication strategy
– managing actions, budgets, and partners
– aligning brand image, customer experience, and business performance.

I undertake one-off missions or act as an outsourced marketing director (1 to 3 days per week).
Consulting and Audits
Leisure, Recreation, and Entertainment
Press and Media
Luxury Goods
Hotel industry

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Aix-en-Provence (up to 50km), Marseille (up to 50km), Nice (up to 50km), Lyon (up to 50km), Paris (up to 50km)

Experience

  • Halloween Agency
    Business Developer
    CONSULTING AND AUDITS
    December 2023 - Today (2 years and 6 months)
    🚀 Revenue growth & new market openings
    🎯 Effective prospecting & tailor-made customer loyalty
    🧠 Impactful content: newsletters, LinkedIn, playlists
    🔍 Strategic watch & identification of key opportunities
    B2B Prospecting & Acquisition Sales Strategy & Pipeline Management Business Development Content Creation
  • Halloween Agency
    Senior Project Manager
    CONSULTING AND AUDITS
    August 2018 - December 2023 (5 years and 4 months)
    ✍️ Strategic recommendations & client presentations
    💰 Budgets, administrative & financial monitoring
    📅 Timelines & operational management
    🛠 Logistical, technical & support specifications
    🤝 Coordination of suppliers & teams (internal/external)
    📈 Reporting, summaries & performance analysis
    360° Project Management Strategic Recommendation Budget Management Client Relationship Management Operational Management
  • La Folie Douce
    Director of Communication & Events
    RESTAURANTS AND FOOD SERVICE
    May 2015 - July 2018 (3 years and 2 months)
    📢 Global communication strategy & brand visibility
    🎉 Organization of high-visibility events (logistics, budget, ROI, press & influencers)
    🤝 Brand, VIP & influencer partnerships: identification, activations, follow-up
    📝 Creation & distribution of content (press releases, digital campaigns)
    👥 Management of a creative & event team
    Partnerships Marketing Strategy Press Relations Communication Strategy Team Management

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Education

  • Master Manager of Business Development & Entrepreneurship
    IPAC - MBWAY
    Master Manager du développement commercial & entreprenariat
  • Bachelor's Degree in Information & Communication
    Université Paul Valéry
    2011
    Licence Information & Communication
Check out Lucie's education

Skill set

Branding
Customer Segmentation and Analysis
Marketing and Communications Planning
Competitive Intelligence
Brand Strategy
Marketing Management
Communication Strategy

Categories