Lucie Poncet

Expert in public relations for over 13 years, I have worked in agencies in Paris as well as within French and international companies. I specialized in the fields of tech (BtoC) and entrepreneurship. I offer brands different types of programs depending on their objectives:

- "One-shot" visibility campaign: You are launching a new product or service and want to gain recognition among your target audience > 1 to 2 months, working a minimum of 4 full days per month.

- "Brand Authority" awareness campaign: You want to boost the visibility of your existing products and/or services and multiply contact points with your target audience > 3 to 6 months, working a minimum of 4 full days per month.

- "Thought Leadership" reputation campaign: You want to affirm your positioning and communicate your values by building partnerships with media, influencers, brands, associations, and events > 6 months or more, working a minimum of 4 full days per month.

Each campaign includes:

- Brand strategy and media relations consulting

- Creation of press materials (press release, press kit, emailing)

- Creation of online and offline media listings (print, TV, radio, web)

- Distribution of content and sustained follow-up with priority journalists

- Performance monitoring and reporting

Reporting and exchanges possible in French and English.