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Lucie PlaisantLP

Lucie Plaisant

Art Director & Photographer

€390/day
5 projects
Lille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lucie

My name is Lucie, I am 31 years old, and I have been an art director and photographer for 6 years now. After obtaining a master's degree in communication from Iscom Lille and spending a good part of my studies in photo studios, I embarked on the crazy adventure of entrepreneurship. Graphic design, content creation, video editing, storytelling, photography, scenography, I am passionate about creative and visual professions. Over the years, I have multiplied my experiences, working with both large retail chains and small creators, thus building significant experience. In May 2019, I created Bloom, my new name which marks the beginning of a new era. Everything then takes on a new meaning, and my visual identity aligns with my convictions. Nature, flowers, poetry, emotions, the pleasures of life, and enchantment define my universe, my style, my visual playground. Welcome to my profile.
  • French

    Native or bilingual

  • English

    Basic

Can work on-site
Lille (up to 50km), Lille (up to 100km)

Experience

  • Auchan France
    Communication Project Manager / RETAIL EXPERT
    RETAIL (LARGE RETAILERS)
    June 2022 - September 2022 (3 months)
    Villeneuve-d'Ascq, France
    - Develop the concept of the operation.
    Your contacts are the Marketing teams: Mass Merchandising, Production, Brand Content, Digital Traffic... and E-commerce...

    1) Creative Briefing and management of agency back-and-forth:
    - Brief creative agencies on all adaptation requests while respecting the brand's positioning
    - Develop cover/back cover/thematic pages with associated content
    - Analyze the adequacy to the problem
    - Validation of creative proposals

    2) Production of the complete Production Book (mock-ups, shooting intentions for print, store display principles / 4x3)

    3) Pre-press launch: execution agencies + photo studios + producers
    Read the production book and provide creative feedback on the entire layout

    4) Proofreading of execution marks
    Cover and back cover pages, including color matching
    Proofread thematic and macro elements for the rest
    Ensures the conformity of the realization to its directives

    5) Creative-Photo Manager
    Presence on shoots to ensure adherence to written intentions.
    Project Management Commerce Brand Content Brand Guidelines Art Direction Branding Graphic Design Project Coordination
  • Tichoups
    Need for creative support + necessity to create a visual identity for the baby leather slipper brand
    E-COMMERCE
    July 2015 - Today (10 years and 11 months)
    Marcq-en-Barœul, France
    Creation of the brand's visual identity
    Photography, photo retouching, and product staging in universes inspired by childhood
    Creation of graphic content using the Adobe suite (Illustrator, InDesign, Photoshop) for social media, website, and print materials
    Adobe
    Brand Guidelines Photography Photo Retouching Adobe Photoshop Photo Editing Video Editing Graphic Design Print Graphic Design Adobe Illustrator Adobe Lightroom Illustration Creative
  • AUCHAN RETAIL INTERNATIONAL
    Creative support for the Brand Management teams
    RETAIL (LARGE RETAILERS)
    February 2018 - Today (8 years and 4 months)
    Villeneuve-d'Ascq, France
    Assembly and creation of Point of Sale Displays (PLV) and In-Store Displays (ILV) for the Auchan textile brand
    Styling and staging of textile collections with a photographer for content creation
    Logo creation for promotional campaigns
    Adobe InDesign Adobe Illustrator Adobe Photoshop Photography Photo Retouching Photo Editing Advertising Project Management Director Logo Design Creative

Reviews

5.0

Out of 1 rating

R

Rachid

Auchan France

Reviewed on 10/27/2022

Lucie is a communication professional who quickly integrates her clients' needs and challenges. With excellent interpersonal skills, she is very versatile. She was on assignment at Auchan for a few months and was comfortable with all types of projects. I recommend Lucie!

Recommendations

KL
JC
FU
Kevin Lallier and 2 other people have recommended Lucie

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