Freelancer profile translated to English.
Back to original languageAbout Lucie
Communication Manager,I have been committed for over 10 yearsto designing and deploying effective and innovative communication strategies.
A versatile and creative communicator, I am driven by boundless curiosity and a spirit of innovation, always looking for new ideas to strengthen the impact of messages and bring projects to life. I am convinced that communication is a powerful lever for mobilization and cohesion.
I can assist you with:
- graphic design of communication materials (print / web);
- writing articles with a tone adapted to the target audience and the type of medium;
- writing press releases / press kits;
- creating content for social networks;
- communication strategy consulting.
Currently employed by a public institution with national reach, I honed my skills in communication agencies and with public and private clients.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Etablissement français du sangCommunication ManagerHEALTH AND WELLNESSMarch 2021 - Today (5 years and 3 months)Toulouse, FranceInternal and Institutional Communication• Design and distribution of a weekly newsletter• Writing and coordination of the internal magazine "Globulo" (3 issues / year)• Intranet administration• Project management: creation of print and web materials, deployment of new tools, and organization of eventsDigital Communication• Creation and publication of posts for EFS social networks (Instagram, Facebook, Tiktok, Linkedin, X)• Management of digital ad space campaigns and performance analysis• Management of regional pages on dondesang.efs.sante.fr and efs.sante.fr websites• Administration of Google MyBusiness and Solocal pagesCreation and DTP• Creation of various materials: posters, flyers, brochures, signage, goodies, web banners, social media visuals, newsletters• Project coordination with subcontractors: graphic designers, agencies, photographers, printers, videographers, technical assistance• Video production and editingBuilding SignageComplete management of signage projects from design to installation at regional sitesManagement• Supervision of a team of 2 to 3 people• Tutoring of interns and work-study students• Participation in the governance of the communication and marketing department
- Groupe des ChaletsCommunication ManagerREAL ESTATEApril 2018 - March 2021 (2 years and 11 months)Toulouse, FrancePress Relations• Daily press monitoring and press review• Writing press releases and press kits• Production of a semi-annual report on actions takenInternal and External Communication• Production of the quarterly institutional magazine Chalets 360°• Writing articles for the internal newsletter and blog• Project management for communication projects: activity reports, welcome booklet, reference sheets, application files• Writing SEO-oriented articles for the website leschaletsaccession.com• Project coordination with subcontractors: graphic designers, agencies, photographers, printers• Social media management, performance monitoring with detailed reportingCreation and DTP• Creation of various materials: posters, flyers, brochures, signage, goodies, web banners, social media visuals, newslettersEvent Management• Organization of internal and external events• Service provider coordination• Post-event satisfaction surveys
- La Boutique du TracteurCommunication and Marketing ManagerE-COMMERCEJune 2015 - March 2018 (2 years and 9 months)Aucamville, FranceCreation and DTP• Visual and editorial redesign of the product catalog• Creation of advertising inserts for specialized press and communication materials: flyers, brochures, signageDigital Marketing and SEO• Administration of the e-commerce website: product additions, product sheet writing, photo shoots, visual processing, management of commercial operations• Social media management (Facebook and Instagram) and moderation• Optimization of product sheets with keywords• Blog post writing• Deployment of an emailing strategy (2 campaigns per month)Internal Communication• Monthly reporting of company performance: shipments, orders, returns, commercial campaigns, Google Analytics data, and distribution to the team
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Education
- Master of Mass CommunicationECS (European Communication School)2014Master 2 Stratégies de Communication
- Master 1 360° Communication, Study of Communication and MediaECS (European Communication School)2013Master 1 Communication 360°, Étude de la communication et des médias