Freelancer profile translated to English.

Description

Paid Media Consultant for over 3 years in an agency, after initial experiences client-side and starting in digital marketing in 2019, I manage Paid Search and Paid Social strategies for multi-sector brands—cosmetics, childcare, decor, and many others. My expertise has been honed in Paid Media for cosmetics brands across the entire media cycle: creative strategy, campaign structuring, budget optimization, business-oriented reporting, and strategic recommendations aligned with the brand.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Primelis
Paid Media Consultant
June 2024 - Today (2 years and 1 month)
92300 Levallois-Perret, France
● Managed a portfolio of multi-sector client accounts primarily on Google Ads, Meta Ads, and TikTok Ads, with a large majority focused on e-commerce.
● Led the Paid Social strategy, which became the core of the profile.
● Produced weekly performance reports and business-oriented monthly/quarterly reviews (conversion KPIs, ROAS, volumes).
● Provided support on the creative aspect: Brief production, benchmarking, creative preview.
● Managed product feeds using external feed managers (Channable or Lengow).
● Mentored junior consultants on client accounts.
Soraali
Media Buyer Paid Search & Paid Social
January 2025 - April 2026 (1 year and 3 months)
● Managed and optimized Paid Search and Paid Social campaigns for the brand.
● Formulated strategic media recommendations in line with brand growth and key events.
● Provided support on the creative aspect: Creative brief production and benchmarking.
Junto
Paid Media Consultant
July 2023 - June 2024 (11 months)
Paris, France
● Managed and strategically advised a client portfolio on their acquisition challenges.
● Oversaw client follow-up, ensuring a lasting and trusting relationship.
● Created and managed Search marketing and Paid Social campaigns.
● Efficiently managed online advertising budgets, improving the ROI of various campaigns.
● Analyzed performance using tools and KPI reporting, identifying cross-selling and upselling opportunities.

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Master 2
ESSCA School of Management
2023
Master 2
Media Buyer
Blueprint
Media Buyer

Lucie Notin

E-commerce Cosmetics Paid Media Consultant

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